About Umut
French
Native or bilingual
English
Native or bilingual
Turkish
Native or bilingual
Spanish
Conversational
Experience
- HiscaleAccount Manager & Head of Copywriting DepartmentCONSULTING AND AUDITSNovember 2024 - April 2026 (1 year and 5 months)Paris, France— B2B lead generation by emailCAMPAIGN STRATEGY & COPYWRITING– Design and management of B2B email campaigns for ~30 clients (France, UK, Europe, US, East Asia)– Definition of strategy per client: objectives, targets, expansion markets, budgets, continuous updates– A/B testing; review of copywriting team's output (3 writers) and capitalization on high-performing phrasing
- NatexoHead of Monetization TeamDIGITAL AND ITJuly 2021 - November 2023 (2 years and 4 months)Paris, France– Management of a B2B partner account portfolio (France, Poland, Italy): API onboarding, KPI tracking, upsell/cross-sell, CPL/CPC negotiation– Promotion to management of a team of 10 people in 4 months; daily reporting to the CEO, JIRA management, recruitment– Launch of new tools in collaboration with the development team
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Education
- Master E-commerceUniversité Paris-Est-Créteil (UPEC)2023Master E-commerce
- Bachelor's Degree in International BusinessUniversité Paris-Est-Créteil (UPEC)2021Licence AEI