Description

I've spent 8 years inside Boucheron (Kering), Byredo (PUIG) and Maison Margiela (OTB), working closely with commercial, digital and CRM teams to change that. My job was always the same at its core: figure out what the business actually needs to know, build the systems to measure it properly, and make sure the right people can act on it.

In practice that means building omnichannel KPI frameworks that connect retail, ecommerce and CRM into one coherent picture. It means designing Power BI reporting that leadership teams actually open and use, not just receive. And it means being the person who sits between the business and the data engineering team, translating in both directions so nothing gets lost.

The project I'm most proud of is the omnichannel attribution model I built at Boucheron from scratch. I took it from an undefined business question all the way through to deployment and adoption across global markets. That kind of end-to-end work, where analytics meets stakeholder management meets commercial strategy, is where I do my best work.

I'm now available for consulting missions and interim assignments. If you're a luxury, premium or lifestyle brand trying to build a more mature analytics function, create KPI frameworks that actually stick, or get more out of your existing BI setup, I'd love to hear about it.

Based in Paris. I work in English and French.

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

BOUCHERON
Data & Insights Manager
LUXURY GOODS
December 2023 - March 2026 (2 years and 3 months)
Paris, France
Defined, documented and governed KPI frameworks from scratch across retail, CRM and ecommerce, ensuring consistency and shared understanding across HQ and regional markets.
Built and maintained Power BI dashboards covering acquisition, conversion, retention and store performance for retail, marketing and leadership teams.
Served as primary data business partner for retail, communication, CRM and finance, translating business questions into ad-hoc analysis.
Ran monthly business reviews with senior leadership and key markets, delivering KPI performance and client segmentation updates.
Collaborated with IT and BI engineering to ensure data availability, pipeline reliability and accurate KPI calculation at source.
Led a team of regional analysts across Asia and North America to ensure consistent analysis and reporting delivery standards.
Delivered Boucheron's first omnichannel attribution model, from use case definition through to deployment and adoption across global markets.
Microsoft Power BI Business analysis Product management Microsoft Excel SQL
Byredo
Client Data Analyst
LUXURY GOODS
July 2022 - November 2023 (1 year and 3 months)
Paris, France
- Addressing the absence of standard reporting by assisting in data model implementation, developing customer and sales-focused reports/dashboards, leading to routine number reviews during business meetings and stimulating more qualitative business discussions around customer purchasing behavior.

- Analyzing the sales performance of products or product categories across customer and regions for the brand and product development teams to makes decisions on new marketing campaign ideas or on strategic product line questions.

- Delivering regular insights on products which are key in recruiting new customers, thus enabling communication and retail teams to achieve better prospect conversion.

- Collaborating on clienteling app development and data structuring projects to enhance customer creation, typology, and sales behavior understanding, resulting in more effective customer insights and targeted marketing strategies.
Analyse de données Analyse de données Product management
Maison Margiela
Business Intelligence Analyst
LUXURY GOODS
September 2018 - May 2022 (3 years and 8 months)
- Created and delivered comprehensive, company-wide reporting that provided stakeholders at all levels with a 360° view of the business and consumer insights, enabling data-driven decision-making across the organization.

- Identified the need to better understand clients and encourage repeat business. Implemented customer segmentation strategies and rolled them out to sales associates, enhancing one-to-one clienteling efforts and improving customer relationships at the store level.

- Initiated a project to integrate customer database and segmentation with the online campaign tool, enhancing targeted communication for VIP customers through personalized messaging and fostering stronger customer relationships.

- Developed and implemented automated recurring product sales reports, enabling merchandising and buying teams to closely monitor sell-out performance and make timely decisions on store merchandising and stock allocation.

- Managed the seamless transition of reporting infrastructure from SAP BO to MS Power BI, ensuring data quality and optimization. Oversaw the migration process, resulting in optimized data flows and high-quality reporting.

- Fostered cross-departmental relationships for data sharing, while leading data integration with external partners such as FarFetch & YOOX Net a Porter.