Freelancer profile translated to English.
Back to original languageAbout Ulrike
As a freelance art director specializing in editorial and corporate design, I conceptualize and design publications and corporate identities for companies, people, and brands: aesthetically considered, authentic, relevant.
With a great passion for design and a joy for detail, I approach complex topics in a structured and solution-oriented manner to present them clearly and easily understandable in high quality. My focus is on a holistic approach.
Thanks to my experience as co-editor and art director of STADTLICHH Magazine, I have high expertise in magazine design and am very well networked interdisciplinarily with excellent copywriters, photographers, and illustrators.
German
Native or bilingual
Can work on-site
Hamburg (up to 50km)
Experience
- kalwa-gerwin.deFreelance Design & Art DirectionSeptember 2006 - Today (19 years and 11 months)Hamburg, GermanyFor over 16 years, I have been working as a freelance designer and art director in the field of visual communication, specializing in editorial and corporate design. My clients include: Automuseum Volkswagen, Caritas, Dammannworks, Di Unternehmer, Lufthansa, Medienfabrik, Ropelius. Marke und Design, Seat Deutschland, Tesa Werk Hamburg, Trust Communication, Volkswagen, Volvo Car Germany, ... www.kalwa-gerwin.de
- STADTLICHHPartnerJune 2017 - December 2022 (5 years and 6 months)Hamburg, GermanyIn the STADTLICHH network, the next ideas for our city are created, for the artistic, political, beautiful, and exciting. www.stadtlichh-magazin.de
- STADTLICHH MagazinManagement & Art DirectionApril 2010 - May 2017 (7 years and 1 month)Hamburg, GermanyFrom 2010 to 2017, together with Valerie Schäfers and Martin Petersen, I published STADTLICHH Magazine – a large-format print publication for urban development, culture, and life in Hamburg. It was published quarterly and was freely available to everyone in the city in an edition of 20,000 copies. www.issuu.com/stadtlichh
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Education
- Diploma Designer, Media DesignMainz University of Applied Sciences2005Diplom-Designerin, Mediendesign
- Media Designer for Digital and Print Media, ApprenticeshipMOHN Media Mohndruck GmbH, Gütersloh2000Mediengestalterin für Digital- und Printmedien, Ausbildung
Certifications
- Barrierefreie PDFs mit InDesignLinkedIn Learning2024