Freelancer profile translated to English.

Description

I bring B2B brands to life — strategically and in execution. As an Interim Marketing Lead, I support companies in mobility, energy, and transformation in translating complex topics into clear narratives, shaping markets, and building thought leadership that truly resonates.

My strength lies at the intersection of strategy, brand, and communication: I develop positioning that endures, build formats from scratch, and bring projects to completion independently — from the initial briefing to measurable impact.

Most recently, I spent over five years at mobile.de building the mo:re conference: a B2B future format for the automotive industry, which grew to 1,000 attendees. Before that, nine years of brand and campaign responsibility at MINI and BMW Germany.

I take on projects in the areas of B2B Marketing Strategy, Brand Development, Thought Leadership, Content & Campaigns, as well as Event and Community formats — remotely, hybrid, or on-site in Berlin.

Industry field of expertise

Languages

German
Native or bilingual
Finnish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

CarOnSale
Supply Marketing Lead — GTM & Demand Generation
AUTOMOBILE
January 2026 - April 2026 (3 months)
Berlin, Germany
– Built GTM formats from scratch in a fast-growing B2B environment — from zero to scalable in 3 months
– Launched a webinar series (300+ attendees on first run), produced a whitepaper and executed an exclusive customer event to position CarOnSale as a thought leader in automotive B2B
– End-to-end ownership: messaging, production, partner coordination, quality control and performance analysis
B2B Marketing Strategy Thought Leadership
mobile.de (eBay / Adevinta)
Senior Marketing Manager B2B — GTM, Thought Leadership & Ecosystem
AUTOMOBILE
May 2021 - December 2025 (4 years and 7 months)
Berlin, Germany
– Built and led the "more" conference over 5 years: a future-of-mobility format for the automotive industry, grown to 1,000 attendees — conceived, curated and executed end-to-end
– Translated complex platform and market data into compelling B2B narratives for dealers, OEMs and industry partners — across content, campaigns and events
– Developed sales enablement materials, messaging frameworks and analyst-facing content to position mobile.de as the leading automotive intelligence platform
– Managed agency and partner co-marketing relationships across digital, content and event channels
Content Marketing B2B Marketing Strategy Thought Leadership Event Management
Share Now
B2B Marketing Manager
AUTOMOBILE
January 2021 - April 2021 (3 months)
Berlin, Germany
– Built B2B marketing channels and GTM formats for the pan-European carsharing provider
-Collaborated cross-functionally with sales, product, and operations teams to align GTM execution
-Managed B2B marketing campaigns targeting fleet operators, corporate clients, and mobility partners
— Developed positioning and messaging frameworks for B2B customer segments including fleet operators and corporate mobility buyers
— Created sales enablement materials and pitch decks to support the B2B sales team in client acquisition
— Analysed market opportunities and competitor positioning to sharpen the B2B go-to-market approach in key European markets
B2B Marketing Strategy Content Marketing Event Marketing Thought Leadership Brand Strategy