Ugur A.

I am a Senior E-Commerce Manager and Developer with a strong focus on Conversion Rate Optimization (CRO), web analytics, and performance marketing (paid advertising). My focus is on measurably scaling digital business models – from the initial user interaction to a profitable checkout.

I combine strategic e-commerce know-how with technical depth in web development. Whether it's tracking setups, clean data structures, funnel analyses, or performant frontends: I develop solutions that not only look good but demonstrably sell. I make data-driven decisions – supported by user behavior, A/B tests, and KPIs along the entire customer journey.

In addition to strategic work, I am also a hands-on developer: I implement complex requirements with clean technical solutions, think in scalable architectures, and continuously optimize loading times, usability, and conversion flows. At the same time, I bring experience in paid advertising and ensure that traffic, funnels, and offerings work together optimally.