Freelancer profile translated to English.
Back to original languageAbout Ugo
Hello,
I'm Ugo, Artistic Director & Graphic Designer for over 10 years 🦸♂️, working for various creative studios, advertising agencies, and companies ranging from consulting firms to artisans.
After studying design and graphics in Paris and Chicago, I worked in communication agencies (Ogilvy, Buzzman, Spoke, etc.) as an Art Director.
Today, I design visual identities and print & digital content: from logos to packaging, including posters, social media, and brand content. I also use generative AIs like Midjourney, Runway, or Kling to create unique photo and video visuals. ✨
You can view my more complete portfolio here: 🔥
ugoguillermo.com
@ad.ugo
✽ ARTISTIC DIRECTION: Brief taking / Problem and needs analysis / Benchmarking / Trend board creation / Graphic research directions / Research and selection of service providers (illustrators, developers, motion designers, photographers...) / Content conception and realization.
✽ BRAND DESIGN: Visual identity / Graphic charter / Logotype / Typography / …
✽ PRINT: Posters / Flyers / Folders / Brochures / Leaflets …
✽ DIGITAL: Web design / App design / Brand content (social media)
✽ MOTION DESIGN: 2D animation / video editing / text, logo, teaser animation.
✽ AI CONTENT CREATOR: Creation of AI-generated photo and video visuals (Midjourney, Runway, Kling…)
If you're ready to collaborate, I'd be delighted to assist you! ✌️
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- The Fork
On Malt
Decline art direction of TheFork on motion video for social mediaJune 2023 - June 2023Creation of video masters for TheFork's social media. Using their graphics to adapt and modify to create dynamic and modern videos. - FreelanceFreelance projects for agencies or individualsTELECOMMUNICATIONSJune 2019 - Today (7 years)1/ Visual Identity:Wolsome (Consulting), GBOX (Luthier Artisan), Peach Blossom (Women's Ready-to-Wear), AJIK (Korean Street Food Restaurant), AJI (Plumber Artisan), Les Parigots (Real Estate Agency), CRI (Real Estate Agency), FC Fonblar (Football Team) …2/ Brand Content (Social Media):Lancaster Beauty (Cosmetics), Amédée (Scarves), Caisse d'épargne (Bank), Meetic (Dating Site), Mix Buffet (Salad Bar), Optifibre (Nestlé Health Science), Eat Sushi (Japanese Restaurant), SMCP (Sandro, Maje, Claudie Pierlot), Bouée d'Espoir (Charity) …3/ Activation, Advertising:Label Emmaüs (Instagram Influencer Activation), The Immersion Cast, SMCP (LinkedIn Activation), The Inspiration Trip (Uniball Activation), Groupama (Live with Cerise) …4/ Print:MTV Mobile (Mobile plan poster campaign), Geek's Live (Geek Convention poster campaign), Labeyrie (CSR Brochure), Carmila (Influencer Brochure), Cookbook, Pan Cooker (Restaurant Menu, Event Brochure) …5/ Website:GBOX (Luthier Artisan), Les Parigots (Real Estate Agency), Wolsome (Consulting)
- Agence SpokeArt DirectorTELECOMMUNICATIONSMarch 2018 - May 2019 (1 year and 3 months)Paris, FranceArt Director at Spoke agency, responsible for:Social media branding (Lancaster Beauty, Macif, Caisse d’epargne, SMCP,Uniball, Groupama…),Advertising,Social media Motion Design,Prints,
Reviews
Sonia
Milkshake
Reviewed on 8/21/2023
We recommend Ugo for artistic direction assignments without hesitation.
Great communication, Ugo immediately understood the creative brief.
Clarisse
HelloWork
Reviewed on 10/25/2022
Ugo was available, responsive, and attentive to our needs. He was proactive in creating relevant graphics that met our expectations.
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Education
- Master II in Artistic DirectionHarrington College of Design, Chicago2013Apprendre à créer et gérer des campagnes de communication et se servir des outils graphiques
- Master I in Artistic Direction - Graphic DesignESCM2012Apprendre à créer et gérer des campagnes de communication et se servir des outils graphiques