About Ugo
Strategic GTM & Product Specialist - From Corporate Scale to €500k Exit
I bridge the gap between high-level strategy and hands-on execution. With over 15 years of experience at industry leaders like Telefónica and Vivo, combined with the grit of founding and successfully selling my own business in Lisbon, I help companies navigate the complex journey of product growth and international expansion.
How I add value to your project:
- Go-To-Market Excellence: I don’t just plan; I execute. I recently structured the commercial entry of CPLP products into the Greater Bay Area (Macau, Hong Kong, Zhuhai), identifying market fit and building local partnerships from scratch.
- A Founder’s Perspective: Having built a brand from a local shop to a €500k valuation, I manage budgets, roadmaps, and stakeholders with the accountability of an owner, not just a consultant.
- Product & Portfolio Growth: I’ve managed multi-million euro portfolios in the Telecom sector, optimizing product lifecycles and launching innovative services (3G, Blackberry, and Value Added Services).
- Operational Resilience: My background as an Olympic Rower is my foundation. I’m wired to stay technical and disciplined under pressure, ensuring teams stay in sync even when navigating through market ambiguity.
Typical Deliverables:
- International GTM Strategy & Execution Roadmaps.
- Product Discovery and Market Entry Analysis.
- Stakeholder Management & Cross-functional Team Alignment.
- Operational Optimization for Startups and Scale-ups.
If you’re looking for a partner who understands both the corporate rigor and the startup hustle, let’s talk about how we can scale your next project.
Portuguese
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Lisbon (up to 50km)
Experience
- Farmly Marketplace B2BMarketing & Strategy SpecialistIMPORT AND EXPORTJanuary 2025 - Today (1 year and 7 months)Rotterdam, Netherlands
- Market Intelligence & Strategic Analysis: Expert in translating complex trends into actionable data insights; proven ability to model commercial strategies and generate industry-leading thought leadership.
- Field Operations & Cross-Functional Leadership: Track record focused on commercial auditing and directly-on-the-ground field research, aligning stakeholders and bridging executive C-suite strategy with local sales agents and senior engineering and product teams.
- Product-Development Interface: Act as the main liaison between Product and Development teams, ensuring strategic alignment, clear communication, and efficient feature execution.
- Transactional Marketing & GTM Execution: Solid experience in Product Marketing Management (PMM), hands-on experimentation, and continuous A/B testing to optimize customer acquisition, regional distribution channels, and full-funnel monetization.
- Marketing Strategy & Commercial Development: Lead the development of go-to-market strategies and commercial initiatives to drive growth, customer acquisition, and partner engagement.
- Market & User Research: Conduct market analysis, competitive benchmarking, and user feedback collection to guide platform enhancements and positioning.
- Feature Prioritization: Define and prioritize features based on business impact, user needs, and technical feasibility to support product roadmap execution.
- Stakeholder Collaboration: Coordinate with internal departments and external partners to align objectives, manage expectations, and deliver results.
- Performance Monitoring: Analyze key performance indicators (KPIs) to measure the effectiveness of product and marketing initiatives, identifying opportunities for continuous improvement.
- Industry Engagement: Represent Farmly at relevant events and strategic meetings to elevate brand visibility and build key relationships in the market.
- The Food for RealFounder & Marketing DirectorRESTAURANTS AND FOOD SERVICEJanuary 2017 - January 2024 (7 years)Lisbon, Portugal
- Campaign Planning and Execution: Designed and implemented marketing campaigns aligned with strategic project objectives across online and offline platforms, ensuring positive business outcomes and increased social media engagement. Resulting in a 25% sales increase in one of the largest corporate-led project.
- Cross-Departmental Project Management: Acted as the primary liaison between departments, ensuring strategic alignment, effective coordination, and efficient vendor management.
- KPI Monitoring and Financial Management: Oversaw financial and operational KPIs, leading pricing strategies and strategic positioning to enhance business performance.
- Operations and Customer Experience Management: Managed both physical store operations and online presence, ensuring a consistent and positive customer experience across all channels.
- Brand Growth Strategy: Strategically positioned the brand to improve market visibility and achieve sustainable growth.
- Project Management Expertise: Coordinated multifaceted initiatives, ensuring delivery within scope, deadlines, and budget constraints.
- Led B2B and B2C market expansion, securing partnerships with major retail chains and increasing market reach by 30%.
- Designed customer-centric solutions, aligning product offerings with consumer needs and increasing customer base by 40%.
- Web Summit / Night Summit|Event & Marketing Project CoordinatorENTERTAINMENT AND LEISUREAugust 2016 - November 2016 (3 months)Lisbon, Portugal• • Coordinated simultaneous activation across 100+ venues during Night Summit, a complex project resulting in 75% local sales growth.• • Managed relationships with 50+ vendors and partners, ensuring timeline and budget compliance.• • Analyzed campaign performance metrics, adjusting strategies in real-time to maximize ROI.
Recommendations
Be the first to recommend Ugo
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Project Management FoundationsGoogle via Coursera2025Project Management Foundations
- Extension Course Marketing & Sponsorship ManagementBarça Innovation Hub2024Mastered marketing and sponsorship techniques for sports brand development.