About Typhaine
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Spanish
Conversational
Experience
- FreelanceWeb Marketing ConsultantE-COMMERCEJune 2016 - Today (10 years)Client: IDAEwww.idaeonline.com- Creation and development of an e-commerce website in English for a high-end clothing brand (Squarespace)- Development of a brand strategy and elaboration of a digital marketing strategy- Implementation of a newsletter campaign via Mailchimp- Improvement of the brand strategy on social media- Implementation of an SEO strategyClient: Blake Myers Productionswww.blake-myers.com- Creation of a portfolio website (WordPress) in EnglishClient: Herewith (Surf/Lifestyle/Fashion Magazine) based in Costa Mesa, Californiawww.herewith.com- Improvement of website performance- SEO audit of the site- Implementation of an SEO strategy- Update of SEO tags on all articles and pages of the site- Content creation (blog posts)
- Petit BateauInternational Online Marketing ManagerE-COMMERCEFebruary 2017 - Today (9 years and 4 months)Paris, France- Development of our e-commerce site in the USA- Creation of a promotional calendar adapted to the US market- Creation and implementation of weekly newsletters on the US site- Implementation of an SEO strategy for all our marketing content on European and US sites- Development of landing pages on European sites- Content creation for European and US sites- Update and monitoring of the brand's blog
- Petit BateauE-Merchandising AssistantE-COMMERCESeptember 2015 - August 2016 (1 year)Paris, France• Increase in wholesale internet sales by 30% through the implementation of marketing operations highlighting our brand on partner resellers' websites and social networks• Maintenance of merchandising across all site categories and promotion pages• Analysis and implementation of a cross-selling strategy on our site with Rich Relevance, leading to a 50% increase in revenue• Creation of brand content for the website• Coordination of product photoshoots (4,000 photos) and management of a 300-look photoshoot for our 2016 collections• Creation of 80 mood boards for our "trends" pages, increasing visits to these pages by 30%.
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Education
- Specialized Master in Digital Marketing and E-commerceSkema Business School2017