About Tulio
- SEO Audit and Strategic Action Plan
- Technical Corrections by Priority
- Competitive Analysis and Positioning Opportunities
- Keyword Strategy and Semantic Analysis
- Editorial Architecture Focused on Acquisition and Lead Generation
- Optimization of Strategic Pages and Internal Linking
- Link Building Strategy and Domain Authority Development
- B2B Content Production
- Implementation of Performance and Conversion Tracking
- Performance Dashboards for Your Decision-Makers
- Multichannel Digital Acquisition Strategy
- Monthly Revenue-Oriented Reporting
Portuguese
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Experience
- Radiance Mutuelle (Malakoff Humanis),Work-Study Content and SEO Strategist - Health Mutual and Regional InsurerBANKING AND INSURANCEJanuary 2024 - January 2025 (1 year)73000 Chambéry, France
- GA4/GTM Deployment with Conversion Event Configuration
- SEO Redesign of Agency Pages: Semantic Enrichment, Geotargeted Queries, and Conversion Points
- Blog Post Production with Integrated Analytical Tracking
- Creation of Dashboards to Make Performance Actionable for Managers Without Analytical Expertise
- Results Monitoring
- General Electric VernovaCommunication Assistant.ENERGY AND UTILITIESJanuary 2024 - May 2025 (1 year and 4 months)Aix-les-Bains, France
- Cross-functional Coordination with HR, HSE, Production, and IT for the migration of 15 pages to the intranet
- Writing Adoption Guides to Support Teams Towards Editorial Autonomy
- Support in Logistics and Communication for the Organization.
- Organization of Internal Events for Over 1300 Employees and Partners.
- BlipMarketing Analyst and Content Strategist - Scale-upTECHJanuary 2022 - January 2023 (1 year)Belo Horizonte, MG, Brazil
- Implementation of an editorial architecture in thematic clusters to structure the blog as a B2B organic acquisition channel
- Weekly Reporting Contributing to Lead Generation OKR Tracking, in conjunction with Marketing and Product Teams
- Participation in Rebranding: Migration of Over 200 Pages and Articles Without Measurable Visibility Loss
- Participation in Meta Ads Campaigns as Part of the Multichannel Acquisition Strategy
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Education
- Master 2Master 2
- MScINSEEC2025Msc