Tsahia Hobson

Independent consulting firm. Supporting leaders of startups and SMEs on growth, innovation, and transformation challenges. Advising founders on defining their growth strategy, value proposition, and competitive positioning. Structuring business models, value-creating partnership strategies, and monetization strategies. Conducting strategic analyses and reports for leaders: launch performance, ROI, and sustainable growth drivers.

Managed a portfolio of over 20 innovation initiatives and supervised a team of six (design, operations, program management). Designed and launched new digital service offerings, from value proposition to operational deployment. Defined positioning, communication, and adoption strategies for new services for internal audiences, partners, and users. Coordinated an international ecosystem involving functional departments, institutional partners, and foreign embassies.

Designed a statewide growth strategy for California to create an alternative in a market dominated by a single player, leading to the signing of a partnership aimed at $50 million in annual savings. Structured strategic partnerships and conducted due diligence on over 10 investments: evaluating business models, negotiating terms, and making recommendations to the executive committee. Created the company's first competitive intelligence platform (50+ market initiatives). Managed the marketing strategy for innovation programs: go-to-market, competitive intelligence, and brand positioning.