Freelancer profile translated to English.

Description

International Strategic Marketing and Insights Consultant

A ‘Brand shaker & shaper’. She finds innovative solutions to generate profitable growth.

Trudi brings a 360° perspective, having held all three marketing functions during her 20+ year career: Global Marketing (at Barilla, Unilever), Consumer Insights (at Groupe Seb), and agency-side (at Kantar Added Value).

Today, she can strengthen your team as:

Marketing Director
Consumer Insights Director
Research Agency Director

Specialties:

- Innovation, Revitalizations & NPD: Identifying opportunity spaces, transforming them into consumer-centric big ideas and successful launches

- Marketing Strategy: Defining and consolidating brand positioning to create value in competitive contexts

- Workshop Facilitation: Inspiring and guiding large multicultural and cross-functional teams to develop solutions

- Portfolio Management: Optimizing portfolio composition and performance

- Insights/Research: Unleashing insights to fuel creativity and generate strategic recommendations

- Scoping/Desk Research: Analyzing large bodies of existing studies to synthesize learnings and provide strategic springboards.

- 360° Marketing Plans: Translating strategy into action, with an ROI focus

- Communication & Digital: Developing engaging brand stories - TV, Outdoor, PR, POS, E-Commerce.

- International: Dual French-Australian nationality and bilingual

- Experience across diverse fields: FMCG (food, beverages, food service, and personal care), wine & spirits, home appliances, beauty, luxury, fashion, pharma, retail...

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe SEB
Consumer Insight Director
TECH
November 2023 - Today (2 years and 7 months)
Paris, France
I collaborate with marketing and research agencies to crystallize the brief, refine stimuli, and arrive at relevant learnings and strategic recommendations that inform business decisions.
I have led multiple qualitative and quantitative projects on a global scale.
Market Research Project Management Innovation Consulting Customer Analysis and Segmentation Strategic Marketing
Opella
Data Analyst Brand Lead
PHARMACEUTICALS INDUSTRY
June 2025 - November 2025 (5 months)
Paris, France
Objective:

Lead strategic data analysis for two major global OTC brands during a parental leave.
Actions
I transformed sales data into relevant insights to track performance and inform business decisions.
I led the cross-functional monthly review, focusing on action implementation.
I proposed and piloted a new approach for sales forecasting.
I developed a simpler and more visual data presentation format.
Data Analytics Sell out International Coordination Workshop Facilitation Reporting & Analysis
Groupe Bel
Strategic Marketing Consultant
AGRICULTURE
March 2024 - Today (2 years and 3 months)
Paris, France
Objective
Leverage existing knowledge to inform thinking on strategic marketing challenges.
Actions
I collaborate with the agency Papillion on several Groupe Bel projects.
I analyzed a vast corpus of existing qualitative and quantitative research, as well as trend reports, and synthesized the most relevant information into a concise and visual narrative.
I conducted interviews with stakeholders to enrich learnings and conclusions.
I then formulated recommendations on growth opportunity platforms, innovation concepts, brand repositioning, and portfolio architecture.
I facilitated international creative and strategic workshops to engage teams and align them on the recommended directions.
workshops-facilitation growth-strategy innovation-management branding Scoping