Freelancer profile translated to English.
Back to original languageAbout Tristan
Hello !
User Acquisition Manager, I work on traffic acquisition projects for apps and community development/growth on social networks (Facebook, Youtube, Snapchat, ...).
I can support the growth of your app/game/community, both qualitatively and quantitatively, to take you to new heights 🚀.
I have skills in:
- SEA (Google Ads, Apple Search Ads)
- Social Ads (TikTok, Meta, Youtube, Snapchat)
- Expertise & Optimization of creatives
- Data & various tracking (platforms and apps) 🎯
The various missions I can accomplish:
- Community growth (visibility, followers, subscribers...) Facebook, YouTube or Snap through SEA 📈
- Definition of an acquisition strategy (new channels and acquisition levers)
- Campaign optimization & Reporting
- SEA: Audit of existing campaigns, creation, monitoring of acquisition campaigns
- Creative Audit & Briefing
Do not hesitate to contact me to schedule a call to define your objectives and expectations. 👋
French
Native or bilingual
English
Fluent
Spanish
Conversational
Japanese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- JELLYSMACKMeta/Tiktok Business DeveloperENTERTAINMENT AND LEISUREFebruary 2021 - March 2024 (3 years and 1 month)Paris, France- Develop and optimize the growth of content creators across all social networks (Facebook, Youtube, Snapchat)- Analyze and determine the target audience of creators- Manage multiple client accounts: investment strategies and monitoring- Create acquisition campaigns (engagement, views, awareness) on social networks- Audit creator pages/channels, redefine editorial strategy, optimize content, and implement solutions- Creative audit and research and testing of new creative concepts- Participate in the development and improvement of acquisition tools in collaboration with Tech and Data teams- Build a testing protocol, set up tests, analyze results, and propose solutions- Search for new acquisition levers- Publication and Optimization of content for Monetization purposes
- TapnationUser Acquisition & Monetization ManagerVIDEO GAMES AND ANIMATIONJune 2020 - December 2020 (7 months)- Management and adaptation of test campaigns on various platforms- Management of tracking implementation and creative availability- Creation, monitoring, and optimization of install campaigns- Monitoring, analysis, and reporting of A/B tests- Market watch (creatives, gameplay, monetization, ...)- Onboarding of new partners, implementation of ASO and influencer marketing strategies- Conducting waterfall tests
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Education
- Master in Marketing & Communication of OrganizationsUniversité Paris II Panthéon-Assas2020
- Master 2 in Innovation and Technology ManagementUniversité Paris I Panthéon-Sorbonne2021
Certifications
- Google Ads Search CertificationGoogle2022