Freelancer profile translated to English.
Back to original languageAbout Tristan
AI Art Director and generative visual production.
I integrate generative AI into **real production workflows**: advertising campaigns, luxury content, hybrid shooting, at-scale variations.
My clients are agencies, production studios, and brands that need things to actually work, not demo effects, with deliverables that are usable under constraints of deadlines, volume, and brand identity.
What I concretely bring:
- Art direction and production of generative images (packshots, staged scenes, backgrounds, shooting/AI hybridization)
- Structuring of reliable and reproducible AI workflows (exploration, variations, visual consistency)
- Training and support for creative teams on operational uses
Background: 20 years in Art Direction, previously at Publicis Consultants, co-founder of a studio (The Corner, 2016-2022), specialized in generative AI since 2022.
In parallel, AI Art Direction referent at Côte à Côte Production, a photo and audiovisual studio.
Available in Paris and remotely.
On-site interventions possible depending on the project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Brest (up to 50km), Rennes (up to 50km)
Experience
- Altavia DISKO
On Malt
Training and facilitation of a generative AI workshop for creatives, production-oriented.DIGITAL AND ITApril 2026 - April 2026Saint-Ouen, FranceGenerative AI training for the Disko creative team (Altavia Group). Half-day session conducted in person.Program covered:- Overview of image models (Nano Banana Pro, Flux, Midjourney) and tool selection by use case- Art direction-focused prompting methodology: structuring, visual tokens, multi-variation consistency- Agency use cases: mood boards, client presentations, campaign variations, packshot integration- IP and contractual framework: copyright on generated content, AI guidelines in production, traceabilityDeliverable: Operational upskilling of the creative team on AI production workflows in an agency context. - Prodigious PublicisGen AI Creative Lead – AI Creative ConsultantCONSULTING AND AUDITSFebruary 2024 - February 2026 (2 years)Paris, FranceAI Art Direction on production projects for major clients:
- Coty Group (Calvin Klein, Hugo Boss, Gucci, Burberry, Miu Miu, Kylie Cosmetics)
- Carrefour (TV commercials "non-food")
- Renault
- Mondelez
Creative exploration, workflow structuring, delivery of TV and digital production content. - Rochembeau.frArt Direction – AI Visual Creation (high-end furniture)E-COMMERCEOctober 2023 - November 2023 (1 month)Brest, FranceArt direction and creation of visuals for a French high-end furniture brand, focusing on iconic products (Chesterfield sofas, club chairs).Conception of visual staging aimed at repositioning the products' image outside the sector's classic codes, with particular attention to atmosphere, lighting, and aesthetic coherence.The visuals were designed for practical production uses: e-commerce website banners and social media variations.
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Education
- GOBELINS continuing education is ISO 9001:2008 certified, Design and Visual Communications, GeneralGOBELINS, School of Image2011La formation continue de GOBELINS est certifée ISO 9001:2008, Design and Visual Communications, General
- Design and Visual CommunicationECV Paris2004Design Graphique, Direction Artistique, Architecture d’intérieur, Scénographie, Illustration, Publicité & Typographie