Freelancer profile translated to English.
Back to original languageAbout Tristan
AI Art Director and Generative Visual Production.
I integrate generative AI into **real production workflows**: advertising campaigns, luxury content, hybrid shoots, large-scale variations.
My clients are agencies, production studios, and brands that need things to actually work, not just demo effects, with deliverables that are usable within constraints of time, volume, and brand identity.
What I concretely bring:
- Art direction and production of generative images (packshots, staged scenes, backgrounds, shot/AI hybridization)
- Structuring reliable and reproducible AI workflows (exploration, variations, visual consistency)
- Training and support for creative teams on operational uses
Background: 20 years in Art Direction, previously at Publicis Consultants, co-founder of a studio (The Corner, 2016-2022), specializing in generative AI since 2022.
Concurrently, AI Art Direction reference within Côte à Côte Production, a photo and audiovisual studio.
Available in Paris and remotely.
On-site interventions possible depending on the project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Brest (up to 50km), Rennes (up to 50km)
Experience
- Prodigious PublicisGen AI Creative Lead – AI Creative ConsultantCONSULTING AND AUDITSFebruary 2024 - February 2026 (2 years)Paris, FranceAI Art Direction on production projects for major clients:
- Coty Group (Calvin Klein, Hugo Boss, Gucci, Burberry, Miu Miu, Kylie Cosmetics)
- Carrefour (TV commercials "non-food")
- Renault
- Mondelez
Creative exploration, workflow structuring, delivery of TV and digital production content. - Rochembeau.frArt Direction – AI Visual Creation (high-end furniture)E-COMMERCEOctober 2023 - November 2023 (1 month)Brest, FranceArt direction and creation of visuals for a French high-end furniture brand, focusing on iconic products (Chesterfield sofas, club armchairs).Conception of visual staging aimed at repositioning the product image beyond the sector's classic codes, with particular attention to atmosphere, lighting, and aesthetic coherence.The visuals were designed for practical production use: e-commerce website banners and social media variations.
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Education
- GOBELINS continuing education is ISO 9001:2008 certified, Design and Visual Communications, GeneralGOBELINS, School of Image2011La formation continue de GOBELINS est certifée ISO 9001:2008, Design and Visual Communications, General
- Design and Visual CommunicationECV Paris2004Design Graphique, Direction Artistique, Architecture d’intérieur, Scénographie, Illustration, Publicité & Typographie