Freelancer profile translated to English.
Back to original languageAbout Tristan
đŻ Meta Ads & TikTok Ads Specialist - Freelance Media Buyer
Looking to generate more e-commerce sales or acquire qualified leads?
My role: to turn every euro invested into concrete and measurable results.
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What I offer:
- Comprehensive audit & advertising strategy (Meta Ads & TikTok Ads)
- Campaign creation and management (acquisition + retargeting)
- Continuous performance optimization (CPA, ROAS, CTR)
- Clear and educational reporting to track your results
- Creative support: adaptation of advertising visuals & videos
đ My experience:
3+ years in digital marketing and acquisition
Projects for e-commerce startups, SaaS, and SMEs
Results achieved: ROAS >3, CAC reduced by up to -25%, +1500 leads generated in B2B
đĄ Why work with me?
A single point of contact for your Ads, an educational/ROI-oriented approach, and quick availability.
đ© Contact me, I respond within 1 hour to discuss your needs.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km), Bordeaux (up to 50km)
Experience
- Startup e-commerce (mode / accessoires)Freelance Media BuyerE-COMMERCEJune 2024 - Today (2 years and 2 months)Paris, Franceđ Supporting an e-commerce store in developing its online sales.- Management and optimization of Meta Ads & TikTok Ads campaigns (acquisition + retargeting)- Setup of tracking and conversion monitoring- Creation of campaigns focused on average order value and customer loyalty- A/B testing on audiences and creatives to improve performanceđŻ Concrete Results:â Average ROAS of 3.4 over 12 monthsâ 38% growth in advertising revenueâ 18% reduction in CPA through refined segmentationâ 25% increase in repeat customers via retargeting campaigns
- PME & Agence MarketingFreelance Media BuyerE-COMMERCEJanuary 2025 - Today (1 year and 7 months)Lyon, Franceđ Management of advertising campaigns for several SMEs and clients through a partner marketing agency.- Simultaneous management of 8 client accounts (e-commerce, real estate, training, retail)- Complete management of Meta Ads & TikTok Ads campaigns: creation, monitoring, scaling- Setup of customized dashboards for KPI tracking- Collaboration with creative teams to test and produce high-performing visualsđŻ Concrete Results:â Average ROAS improvement of +22% across all accountsâ 30% reduction in average CPL for lead gen campaignsâ Cumulative advertising spend of over âŹ500,000 managed over 12 monthsâ Client satisfaction: +90% retention on projects
- Startup SaaS (services digitaux B2B)Freelance Media BuyerE-COMMERCESeptember 2024 - Today (1 year and 11 months)Paris, FranceđŻ Supporting a SaaS startup in its B2B acquisition strategy.- Comprehensive audit of the Meta Ads advertising account & strategic recommendations- Setup of lead generation campaigns (integrated forms + dedicated landing pages)- Optimization of CAC & CPL through audience testing and creative iterations- Clear and educational reporting to the internal marketing teamđ Concrete Results:â Over 1,800 qualified leads generated in 12 monthsâ 27% reduction in CACâ 15% increase in form conversion rate (vs. 9% initially)â Strengthened sales pipeline with better-qualified leads
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Education
- Master in Digital Marketing & Brand StrategyInseec2024Master Marketing digital & Stratégie de Marques
- Bachelor in Audiovisual, Director, EditorStudio M2020Bachelor Audiovisuel RĂ©alisateur Monteur