Freelancer profile translated to English.
Back to original languageAbout Tristan
I intervene as apart-time CMOforTech & SaaS startups and scale-upsat key moments when marketing needs to be structured, accelerated, or repositioned, without the need to hire a full-time CMO.
I support founders and executives on **both strategic and operational issues**: positioning, go-to-market, B2B acquisition, and performance marketing.
My role is to transform a product or business vision into a clear offering, and then into **measurable traction**.
đź’Ľ15+ years of experiencein marketing & strategy (corporations, SMEs, startups, scale-ups)
🎯 **15+ long-term B2B/B2C assignments**, from early-stage to scale
🎨 **References**: Meta Quest, Canon, HP, Heinz, Kinder, Ubisoft, Primark, Qatar Airways
I combine a business-oriented CMO vision, analytical rigor from strategic consulting, and a strong advertising culture, to connect strategy, message, and execution.
What I implement:
– Marketing and market diagnostics
– Positioning & messaging
– Go-to-market
– B2B lead generation
– Social ads & performance
– Funnel structuring, KPIs & tools
– AI activation for faster scaling
Approach: rapid diagnosisover 1 to 2 weeks, followed by intervention 1 to 2 days per week to frame decisions, structure action, and manage execution over time.
Need **senior marketing direction**, capable of articulating strategy, execution, and creativity?
👉 Contact me on Malt.
"Creativity is not a supplement: it is a lever for impact in service of positioning and performance."
French
Native or bilingual
English
Native or bilingual
Can work on-site
Nice (up to 50km), Marseille (up to 50km), Paris (up to 50km), Lyon (up to 50km)
Experience
- FreelancePart-time CMOCONSULTING AND AUDITSJanuary 2014 - Today (12 years and 7 months)Nice, FranceI act as a part-time CMO for tech & SaaS startups and as a senior Strategic Planner for communication and advertising agencies.My role is to clarify positioning, structure the offering and go-to-market, arbitrate marketing priorities, and transform strategy into executable decisions. I support management teams when growth depends less on execution than on the quality of strategic choices.References: PACA Est incubators, CEII Nice, French Tech, impact organizations (NestingPlay – Ashoka Fellow), agencies, and startups in the structuring or acceleration phase.
- One Man SupportSenior Marketing ConsultantCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 11 months)Paris, FranceSenior consultant in marketing and strategy, involved in market research, competitive analysis, segmentation, and positioning within the leading French network of high-level independent consultants (Bain, BCG, McKinsey pool).
- FreelanceAdvertising CopywriterAugust 2022 - Today (4 years)Nice, FranceAdvertising creation and transcreation EN/FR, combining strategic copywriting, slogans, and cultural adaptation for international brands.(Refs: Meta, Accenture, Kraft Heinz, HP, Canon, Old El Paso, etc.)
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Executive Education, Business AdministrationUniversity of Oxford2016Executive Education, Business Administration
- Executive Master, Market IntelligenceSKEMA BUSINESS SCHOOL2006Executive Master, Market Intelligence
Certifications
- Viral MarketingThe Wharton School2016