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Tristan BalozianTB

Tristan Balozian

Expert Marketplace & E-commerce Strategy

€1,650/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tristan

General Manager of a business unit dedicated to new technologies and innovation. I define and implement the strategic vision, lead transformation and team structuring to align the organization with best practices, ensure operational excellence, and deliver sustainable profitability (offering, process, governance, KPIs).

E-commerce & Marketplaces Expert: I support large groups in framing, integration, launch, and operations (merchants, catalog, pricing, logistics, customer service, quality). P&L management, roadmap, partnerships, team skill development, and continuous improvement.

Last mission: Groupe Le Duff (world's #1 in Café Bakery — Brioche Dorée, Fournil de Pierre, Bruegger’s, Kamps): definition of the marketplace model, IT/ops alignment, deployment plan, governance, and performance indicators, with a focus on time-to-market and ROI.
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to km), Lille (up to km), Marseille (up to km), Nantes (up to km)

Experience

  • Digital Bridge
    Consultant & Managing Director
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 7 months)
    Paris, France
    Digital Transformation Consulting

    - Digital Strategy: assess maturity, define organization, governance, and business initiatives

    - Digital Marketing: Improve customer/user experience, define and deploy omnichannel digital offerings.

    - Innovation: find new business models, new services, and operating methods. Enable companies to gain competitiveness.

    - Operations: IT, technology, and platform due diligence. Transformation of internal processes, deployment of agile methodologies.
    Audit Digital Transformation Innovation Platform
  • BAOBAZ
    General Manager
    E-COMMERCE
    July 2015 - December 2016 (1 year and 6 months)
    Paris, France
    Management of an e-commerce web agency (Magento).

    - Member of the strategic committee: vision, objectives, and governance

    - Restructuring of teams, recruitment (dev, PO, QA), and skill development

    - Product and roadmap definition (offers, modules, migrations to Magento 2)

    - Go-to-market strategy for connected storefronts: positioning, pricing, retail partnerships, customer cases

    - P&L and profitability management: offering, occupancy rate, margin, daily rate, KPI monitoring (quality, deadlines, NPS)

    - Management of key accounts, pre-sales, and continuous delivery improvement
    Team Management Business Development E-commerce Digital Transformation
  • Pixmania - e-merchant
    General Manager & CIO
    E-COMMERCE
    May 2010 - April 2014 (4 years)
    Paris, France
    Member of the Executive Committee and Steering Committee

    - Develop and implement the platform transformation strategy:
    "Your Brand, your e-commerce"

    Transformation and repositioning of the e-commerce platform as a software publisher
    Significant improvement in profitability and quality of service
    Implementation of a high-availability platform hosted in 4 data centers across over 1000 servers. 17 languages, interconnection with 40 payment methods and 28 carriers. A platform capable of processing an order every 3.7 seconds across over 70 sites totaling 50 million unique visitors per month, 3 million active customers, and 5 million orders/year.

    - Manage profitability

    20 million euros budget
    2 billion euros revenue in 26 countries
    2 million euros Research Tax Credit)

    - Develop and monitor e-merchant commercial activity

    Pixmania, pan-European e-commerce leader, pure player with 30 million monthly visitors across various channels (B2C, B2B, B2B2C); 1.4 million SKUs. 35,000 m2 of logistics warehouses and 870 million turnover (2011)

    Dixons Retail, Second largest European electronics retailer (Currys, PC World...). Revenue growth over 4 years to reach €1 billion online through the implementation of omnichannel in 600 stores in the UK.

    Carrefour, Second largest global retailer. Construction and development of the non-food platform in France. Management of Customer Service, logistics, traffic, in addition to IT system integration.

    - Structure the organization and manage teams

    Re-engineering of the platform/processes/organization
    Recruitment, motivation, training, renewal of one-third of the teams...
    Creation of the Czech IT subsidiary (60 people)

    - Player in the Group's sales process
    Team Management Digital Transformation Business Development Business Model Marketplace

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Education

  • DEUG MASS
    Université PARIS DAUPHINE
    1995
  • Business School Diploma
    EDHEC - LILLE
    1997

Skill set (40)

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