Freelancer profile translated to English.
Back to original languageAbout Tristan
My clients don't lack strategies. They lack someone to execute them.
I am a freelanceDemand Generation & Growth Marketingspecialist for startups and scale-ups. If you want a deck of recommendations, I'm not the right person. If you want someone who audits the existing, iterates with your teams, and drives execution to results, we can talk.
4 years in-house at Modjo, from €200k to €5M in revenue, taught me that a good plan is worthless without the execution to go with it.
⚙️ MY METHOD
1. I audit: Funnel, tracking, campaigns, CRM. I map out what's leaking and what can scale.
2.I iterate: Test & learn with your teams. No big bang, quick wins first.
3.I execute: Paid, landing pages, nurturing, reporting. Thanks to AI (Lovable, Claude Code), 2x faster than an agency.
🎯 MY AREAS OF EXPERTISE
▸ Demand & Lead Generation: cross-channel strategy, media plan
▸ Paid Acquisition: Google Ads, Meta Ads, LinkedIn Ads
▸ CRM & Nurturing: HubSpot, lead scoring, Sales / Marketing alignment
▸ Inbound & SEO: newsletter, content, organic pipeline
▸ AI Landing Pages: Lovable, Claude Code, Webflow
📊 RESULTS
▸ **Beem Energy**: +300% qualified leads in 4 months, stable CAC, +250% premium sales
▸ **France Travail Pro**: +70% email open rate, +49% activated profiles, Growth team created in-house
▸ **Modjo**: €200k to €5M revenue, 43% of acquisition via inbound, 38% of global pipeline
▸ **HostnFly**: +70% qualified leads, €500k/year paid budget optimized
📌 THEY TRUSTED ME
Freelance:
- Coinhouse | 2025 - 2026
- France Travail Pro | 2025 ↦ * Beem energy | 2024 ↦ * ALB Conseils | 2024
- EA Performance | 2023
- OuiHelp | 2022
Full-time:
- Modjo - Head of Demand Generation - 4 years.
- HostnFly - Marketing Manager - 2 years.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ModjoHead of Demand GenerationSOFTWARE PUBLISHINGJanuary 2021 - July 2024 (3 years and 7 months)Paris, FranceMember of the founding team at Modjo.First person hired in Marketing.◆ Contribution to Modjo's growth: revenue grew from €200k to €5M ARR in 4 years | Client expansion: from 10 clients in France to over 250 clients across Europe.◆ Key results: 43% of new client acquisition attributed to Inbound Marketing strategies | 38% of the global pipeline generated between 2021 and 2024.---‣ Development and execution of the Inbound Marketing strategy aligned with growth objectives, including: Content strategy (+10,000 newsletter subscribers), organization of physical and digital events, SEM and PPC campaigns, social media development, partnerships, nurturing, and public relations.‣ Management of a team composed of two direct reports (events and content) and coordination of external service providers (SEA, SEO, Design).‣ Optimization of marketing performance through monitoring key KPIs on acquisition, conversion, and brand awareness.‣ Implementation of essential marketing tools, including HubSpot, the multilingual website (4 languages) on Webflow, tracking via GTM, and performance monitoring dashboards on Google Sheets, Looker, and HubSpot.
- HostnFlyGrowth & Marketing ManagerREAL ESTATEJanuary 2019 - December 2020 (1 year and 11 months)Paris, France▸ Traffic management: Daily management and monitoring of social ads -> Facebook Ads & LinkedIn Ads. (Annual Budget: +€1M)▸ CRM: Marketing actions on the client portfolio - Loyalty & Repeat Business (Newsletters, Retargeting Ads, ...)▸ Project manager "new market" - Launch of new cities. (3 cities launched in 2019)▸ Community management: Development and management of social networks Facebook, Instagram, LinkedIn.▸ Graphic designer: Creation of various communication materials for clients and prospects (videos, ads, brochures, etc.).
Reviews
Thibault
ALB Conseil
Reviewed on 7/19/2023
Great experience with Tristan: very professional, relevant, and quickly adapted to our challenges and the limits of our environment. He guided us in the design and launch of our first digital marketing campaign around LinkedIn Ads and saved us a lot of time!
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Education
- DUT Techniques de commercialisationIUT de Sceaux2015Grade : 23ème sur 150 étudiants Responsable communication et partenariats du Bureau des étudiants de L'IUT de Sceaux 2014-2015 En charge de la prospection de la taxe d'apprentissage en 2013-2014 puis du management des équipes chargées de la prospection en 2014-2015.
- Double degree: Bachelor's Degree in Economics and Management / ATS preparatory classLycée parc villgénis - Université Jean-Monnet2016Ce double cursus m'a permis d'intégrer Audencia Business School l'une des écoles de commerce du top 6 Français.