Tristan Alba

With over 10 years of experience in marketing and sales performance management, I help companies transform their marketing & sales operations by aligning tools, data, and processes around the customer.

My goal: generate measurable value by connecting business objectives to marketing and CRM levers, to boost growth and improve customer experience.

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My expertise:

• RevOps (Revenue Operations): aligning marketing, sales, and customer service teams to accelerate the sales cycle and streamline processes.

• CRM & Customer Relationship Strategy: scoping, implementing, and optimizing multi-channel CRM systems (design, deployment, training).

• Marketing Automation & Lead Management: acquisition strategy, nurturing, scoring, activation, and conversion.

• Business & Marketing Performance Management: defining KPIs, setting up dashboards, data analysis, recommendations.

• Customer Experience Optimization: journey mapping, personalization, loyalty.

• Project Management & CRM Functional Analysis: change management, cross-functional team coordination, digital project management.

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What I offer:

• CRM/Marketing/Sales Audit & Diagnosis

• RevOps Strategy Scoping and Operational Implementation

• CRM Architecture Design or Redesign (Hubspot, Salesforce, etc.)

• Workshop facilitation to align marketing & sales teams

• Implementation of high-performance marketing campaigns (emailing, automation, retargeting)

• Performance analysis and strategic recommendations

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What sets me apart:

• Dual technical and business vision, with a real sense of practicality and results

• Multi-sector experience (automotive, higher education, retail, digital)

• Responsiveness, curiosity, teamwork, ability to drive change,