Freelancer profile translated to English.

Description

+ 15 years of experience in B2B marketing in the tech sector - martech, cybertech, fintech (Adobe, IBM, Neolane, Tanium, Sidetrade) to support sales in generating more qualified opportunities: Field, ABM, Partner, Events, Content, Demand, Growth, and Digital.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Tanium
Marketing Manager France & Spain
September 2022 - Today (3 years and 9 months)
Neuilly-sur-Seine, France
Responsible for pipeline creation to support the region's commercial objectives - notably responsible for the launch phase of Spain as a new market
Development of the Spain Channel Partner strategy aligned with the Channel Director
Development of marketing plans and implementation of strategies: ABM campaigns for key accounts, Field, Channel, Digital Organization of client and prospect events: executive dinners, conferences, trade shows, webinars
Content creation and localization: client case studies, white papers, events
Close collaboration with sales teams: objective alignment and briefs
Marketing budget management and campaign KPI analysis
Sidetrade
Marketing Manager Southern Europe
August 2021 - July 2022 (1 year)
Boulogne-Billancourt, France
Definition and management of the marketing strategy for pipeline generation in alignment with commercial objectives
Creation of the marketing plan and execution: ABM, Channel, Digital campaigns
Writing, creation of content and sales materials: prospecting emails, infographics, videos, powerpoints Organization of client executive events: dinners, round tables, 1-to-1 meetings, webinars, and conferences
Recruitment and management of external speakers
Adobe
Demand Generation Manager EMEA
August 2013 - July 2021 (8 years)
Paris, France
Responsible for inbound marketing for the Adobe Experience Cloud suite.
Definition of acquisition and nurturing strategy in collaboration with Brand, Digital, and Operations teams Activation of over 5,000 leads with the Digital Trends campaign, which became global
Participation in lead scoring and marketing attribution strategy Content creation, localization: email, web, digital
Management and briefing of external agencies and market analysis firms Monitoring of campaign KPIs: INQ, MQL, SQL, opp