About Azur
French
Native or bilingual
Experience
- hapiixComprehensive Deliverability Audit and Campaign OptimizationMay 2025 - June 2025 (2 months)Hapiix required a complete analysis of their email strategy to optimize their deliverability performance and maximize the effectiveness of their email campaigns.Services provided:🔍 Deliverability and DNS Audit
- Complete diagnosis of deliverability performance
- In-depth analysis of DNS configurations (SPF, DKIM, DMARC)
- Verification of domain and IP reputation status
- Identification of blocking factors
⚙️ Technical Compliance- Correction of faulty DNS records
- Optimization of authentication parameters
- Configuration of Google Postmaster Tools for monitoring
- Alignment with email security standards
📊 Email Campaign Optimization- Detailed audit of existing campaigns
- Analysis and sorting of mailing lists to improve quality
- Evaluation of content and engagement strategies
đź“‹ Deliverables and Monitoring- Complete documentation of personalized recommendations
- Prioritized action plan for continuous improvement
- Setup of Google Postmaster monitoring
- B2B Emailing Best Practices Guide
**Results**: Complete transformation of Hapiix's email strategy with a solid technical foundation, optimized lists, and a detailed action plan to maintain excellent deliverability. - CircleOptimization of Email Campaign DeliverabilityApril 2025 - May 2025Circle wanted to optimize the deliverability performance of their email campaigns sent via the Brevo platform to improve the effectiveness of their marketing communication.Services provided:🔍 Brevo Email Campaign Audit
- Detailed analysis of existing deliverability performance
- Diagnosis of inbox placement vs. spam rates
- Evaluation of engagement metrics (opens, clicks, unsubscribes)
- Identification of factors limiting deliverability
📊 Technical Optimization- Audit of authentication configurations (SPF, DKIM, DMARC)
- Analysis of sending domain reputation
- Verification of Brevo routing parameters
- Evaluation of mailing list quality
⚙️ Improvement Recommendations- Optimization of campaign content and subject lines
- Segmentation strategies to improve engagement
- Best practices for managing lists and unsubscribes
- Action plan to strengthen sender reputation
**Results**: Comprehensive optimization roadmap allowing Circle to significantly improve the deliverability performance of their Brevo campaigns and maximize the impact of their email communication. - Next LevelResolution of Multi-Domain Deliverability IssuesMarch 2025 - April 2025Next Level was experiencing critical deliverability issues on 2 domain names, compromising the effectiveness of their email campaigns and customer communication.Services provided:🔍 Comprehensive Multi-Domain Audit
- Deliverability diagnosis on the 2 affected domains
- In-depth analysis of DNS configurations
- Verification of blacklist status on major databases
- Identification of factors impacting reputation
⚙️ DNS Compliance- Correction of SPF, DKIM, and DMARC records on both domains
- Optimization of authentication configurations
- Alignment of email security policies
📊 Google Postmaster Monitoring- Configuration and analysis of Google Postmaster Tools
- Monitoring of IP and domain reputation
- Monitoring of spam and authentication rates
- Analysis of encryption and delivery metrics
**Results**: Complete restoration of deliverability on Next Level's 2 domains, with continuous monitoring via Google Postmaster to prevent future reputation issues.
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Education
- The Fundamentals of Digital MarketingGoogle Digital Workshop2022Ce certificat atteste de ma maîtrise des concepts clés du marketing numérique, acquis grâce à la formation dispensée par Google Atelier Numérique. Au cours de ce programme, j'ai exploré les différentes facettes du marketing digital, notamment la création de campagnes efficaces, l'optimisation pour les moteurs de recherche (SEO), le marketing sur les réseaux sociaux, l'emailing et l'analyse. des performances. La formation m'a permis de comprendre l'importance de l'expérience utilisateur, des données analytiques et des stratégies de contenu pour atteindre les objectifs commerciaux. Grâce à des études de cas pratiques et des outils de marketing numérique, j'ai développé des compétences essentielles pour élaborer et mettre en œuvre des stratégies de marketing en ligne percutantes. Ce certificat numérique témoigne de mon engagement à rester à jour sur les meilleures pratiques du marketing et renforcer mes qualifications en tant que professionnel du secteur.