Freelancer profile translated to English.
Back to original languageAbout Tran-Dzien
I have expertise in creating products by putting the customer at the heart of the design process. I have an entrepreneurial mindset and a "can do" attitude. Highly collaborative, I believe in collective intelligence and agility in digital product development.
I have led and participated in several product co-design forums (Design Sprint, Design Charrette). I can help you define your product strategy by prioritizing key steps to accomplish.
I can support you in executing the product roadmap. (Product backlog as PO and management of development and UX/UI design teams)
I have launched B2C/B2B web and mobile applications for airlines, online travel agencies, and global distribution systems such as Amadeus.
My background has led me to acquire solid expertise in the travel sector through three key competencies in my professional career:
• The definition of digital products through a functional design approach, allowing me to bridge the gap between marketing, customer success, sales, and development teams.
• Optimizing the use and loyalty of digital products by defining the user experience canvas.
• Operational execution and management of digital product evolutions in an international context.
French
Native or bilingual
English
Fluent
Vietnamese
Basic
German
Basic
Remote only
Primarily works remotely
Experience
- FiveofficesProduct DirectorREAL ESTATESeptember 2022 - Today (3 years and 10 months)Luxembourg- Product strategy through customer journey definition- Product roadmap management- Management of the development, UX/UI, and product manager (PO) team, recruitment, budget (10 people).- Management of product co-design forums and user research to improve user experience.
- LuxairGroupDigital Products DirectorTRANSPORTATIONSeptember 2019 - September 2022 (3 years)LuxembourgLead and manage the digital products team (Luxair websites and internal booking engine for leisure packages).• Support online sales efforts,• Develop websites to improve customer conversion• Monitor the integration of third-party solutions.• Participate in the company's digital strategy by implementing thenew Luxair digital experience platform.• Participate in defining the target technology backbone to replace existingCRMs and CMSs.• Ideate a new generation of products for a customer-centric approach throughpersonalization and contextualization of content and commercial offers for the new Luxair Mobile APP and customer account (MyLuxair).• Contribute to the design of the service plan to connect physical and digital touchpoints,• Manage the digital product budget and prioritize based on needs and business cases.• Manage the digital product budget and prioritize based on needs and profitability analyses.
- Amadeus IT GroupE-commerce Solution ManagerDIGITAL AND ITAugust 2017 - August 2019 (2 years)Lead agile teams based in Istanbul, Warsaw, and Sophia Antipolis tomaintain and develop the booking engine for travel agencies(e-Power) across over 110 markets,• Gather market intelligence and prioritize product and customer requirements. Define the strategy for the product portfolio in the short, medium, and long term and defend it before senior management based on a profitability analysis.• Work with Amadeus commercial organizations andsupport sales and marketing teams to ensure revenue and customer satisfaction.• Commercially present and participate in tenders.
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Education
- MBA, Tourism and Travel Services ManagementESCAET1999MBA, Tourism and Travel Services Management