You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Tracy SummersTS

Tracy Summers

Conversion Copywriter | E-Mail & Relaunch

€600/day
München, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Tracy

I support companies, agencies, and selected experts in setting up and optimizing their website and email funnels to generate measurably more inquiries and revenue.

My focus is on website relaunches and email marketing. Especially when existing content is not clear enough, does not convert, or potential remains untapped.

I don't just write texts, but analyze existing structures, identify weaknesses, and develop clear, sales-oriented communication that guides users and facilitates decisions.

Typical projects:
– Website Relaunch (Structure, Messaging, Copy)
– Optimization of existing websites
– Email sequences for launches and funnels
– Revision of communication with a focus on conversion

What distinguishes my work:
– Strong psychological understanding of target groups and decision-making processes
– Clear, structured approach
– Focus on impact rather than "beautiful texts"

I work project-based, efficiently, and with minimal coordination effort.

When it comes to making communication clearer, more convincing, and more effective, I provide support precisely at that point.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • TracySummersWriting
    Conversion Copywriter
    June 2024 - Today (2 years)
    München, Germany
    Self-employed Conversion Copywriter focusing on website relaunches and email funnels.

    I support companies, agencies, and selected experts in optimizing their existing communication and translating it into clear, sales-oriented messages.

    Focus areas:
    – Revision and structuring of websites with a focus on conversion
    – Development of email sequences for launches and sales processes
    – Analysis and optimization of existing content

    The goal of my work is to structure content in a way that it guides understandably, builds trust, and achieves measurably better results.
    Conversion Copywriting Conversion Optimization Sales Funnel Website Relaunch Email Marketing
  • TracySummersWriting
    Author
    January 2020 - January 2023 (3 years)
    München, Germany
    Author focusing on psychological topics, personal development, and human behavior.

    Publication of several books and supplementary formats, with an emphasis on presenting complex content in an understandable, structured, and accessible way.

    This experience directly flows into my work as a copywriter. Especially in the areas of target group understanding, clear communication, and effective addressing.
  • "yourlastbadhairday"
    Owner
    October 2021 - Today (4 years and 8 months)
    Landshut, BY, Germany
    Owner responsible for setup, positioning, and ongoing operations.

    Focus areas:
    – Development and implementation of marketing and communication measures
    – Direct customer contact and understanding of customer needs and purchasing decisions
    – Organization and management of daily business
    – Control of processes and workflows

    This entrepreneurial experience shapes my work as a copywriter in understanding target groups, clear communication, and effective positioning.

Recommendations

Be the first to recommend Tracy

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Training as a Direct Response Copywriter
    Freedom Writer Academy
    Ausbildung zur Direct Response Copywriterin
  • Training as an Office Communication Clerk
    2012
    Ausb. zur Kauffrau für Bürokommunikation

Skill set

Categories