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Tracy PicotTP

Tracy Picot

Graphic designer - designer - web designer

€430/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tracy

I am Tracy, Art Director & Brand Designer. I support passionate entrepreneurs and brands in design, gastronomy, hospitality, and lifestyle to build a coherent, sensitive, and sustainable brand image, true to their know-how.

Passionate about aesthetics and constantly seeking that "visual balance" that makes all the difference, I created Studi'Ose to thrive in an environment that reflects me, where creativity, instinct, and authenticity can be at the heart of my approach.

My work is imbued with minimalism and natural materials such as wood, travertine, and stone. I attach great importance to light and shadows, to the simplicity of light colors and contrast, as I am convinced that beauty lies in the harmony of details.

As an art director and brand designer, I support my clients in developing their brand image. My approach is based on attentive listening and the ability to transform ideas into impactful visual concepts, whether through the creation of strong visual identities, coherent brand strategies, or refined communication elements.

I enjoy collaborating with people and projects that place passion, authenticity, and creativity at the center of their approach. Beyond visual design, my goal is to create identities that tell a story and enable my clients to stand out in their field.

If you share this vision, I would be delighted to discuss your projects.

Tracy
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Paris (up to 20km)

Experience

  • StudiOse
    Art Director - Brand Designer
    December 2019 - Today (6 years and 8 months)
    Paris, France
    Studi'Ose is a graphic studio specializing in brand image. I support professionals in the creation and evolution of their brand image, as well as individuals in enhancing their precious moments...

    My preferred sectors are design, gastronomy, hospitality, restaurants, and lifestyle.

    I am Tracy, the creator of Studi'Ose.
    Passionate about the perpetual search for aesthetics, convinced that "beauty" is hidden everywhere but only asks to be revealed, I am committed to supporting companies and entrepreneurs who share my values.

    Trust, passion, authenticity, and creativity...

    In sectors that speak to me daily, I feel more comfortable and better equipped to listen to you, understand you, and support you...

    I have been working with passion since 2015 to discover you, get to know you, and understand you. Your story leads the dance.

    I listen to it and transcribe the notes onto a score to help you play the sweetest music.

    ✦ I support you in all stages of the creation and dissemination of your brand image.
    Brand strategy and visual identity | Personal Branding | Art Direction / Photo Set Design & Styling | Web Design

    Let's create together an image that reflects you and speaks to your ideal clients...

    ✦ I create with passion for your precious moments.
    Event visual identity & logo | Stationery | Signage | Concept Design

    Let's write your story together, paying attention to detail...
    Branding Brand Identity Brand Guidelines Creation Website Creation WordPress Website
  • Free Lance
    Marketing Consultant
    March 2017 - December 2019 (2 years and 9 months)
    Guadeloupe

    - Support for professionals in Guadeloupe and mainland France.
    - Project and business setup for "Écrin De Bonne Humeur"
  • BMW
    Marketing Officer Blandin Automobiles
    AUTOMOBILE
    September 2016 - March 2017 (6 months)
    Guadeloupe
    Guadeloupe - Martinique - Saint-Martin
    - Monitoring and analysis of the automotive market and competitive intelligence, writing monthly market reports by department,
    - Implementation and monitoring of internal and external communication for the company's automotive brands (BMW, MINI, and HONDA),
    - Monitoring and management of budgets per campaign, monthly and annually.
    - Administrative follow-up and quarterly invoicing reporting with the headquarters of BMW Group in Germany.
    - Regular exchanges in English with the Marketing headquarters of BMW Group brands
    Layout Communication Marketing Event Management

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Education

  • Creation & Branding, Operations & Supply Chain
    Inside LVMH
    2025
  • 360° Communication, Event Management, Marketing, Public Relations, Press Relations
    European Communication School
    2013
    Communication 360°, Événementiel, Marketing, Relations Publiques, Relations Presse

Skill set (20)

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