Freelancer profile translated to English.
Back to original languageAbout Tracy
Graduated with a LEA degree then a Master's in Digital Marketing and 4 years of experience in this field, I currently hold the position of SEO consultant at Primelis!
After 2 great experiences with the advertiser, it was important for me to continue my career in an agency: on the one hand to satisfy my curiosity, and on the other hand to challenge myself by carrying out various projects in very different sectors.
My skills and experience will allow me to best support you in achieving your goals. 🎯
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- PRIMELISSEO ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Levallois-Perret, France- Conducting technical audits/testing to diagnose SEO obstacles: crawl optimization, wireframe analysis, server logs, semantic analysis, netlinking, site structure & performance, local strategy...- Developing optimal SEO strategies- Scoping, designing, and monitoring SEO optimization actions- Monitoring SEO performance, carrying out reporting and analysis through KPI definition and custom dashboard creation
- SociabbleSEO and Social Media Project ManagerTECHJanuary 2021 - August 2022 (1 year and 7 months)Paris, FranceSEO:• Identifying and formalizing editorial needs: audit, benchmarking, strategic and tactical recommendations• Participating in the development of semantic silos and implementing appropriate actions: searching for new keywords, strengthening internal linking, and highlighting strategic pages for each silo• Establishing performance indicators and building associated reporting: keyword evolution, organic traffic evolution, and conversion tracking• On-page site optimization: content structure, content originality, and technical improvement• Working on netlinking by sourcing bloggers/sites, developing guest posting• Identifying potential partners and implementing associated backlinking/guest posting• Collaborating with the Traffic Manager and the Web agency on the structural redesign of the website and strategic actions• Training writers (correction, improvement advice, SEO validation of articles)Community Management:• Developing an editorial calendar in coordination with the marketing team• Ensuring social media activity, orchestrating content creation, transmitting the publication plan to the Employee Advocacy team• Animating the community and moderating comments
- Allianz IARDDigital Marketing ConsultantBANKING AND INSURANCENovember 2019 - June 2020 (8 months)Puteaux, France- Semantic analyses- Configuring pages on the Adobe Experience Manager tool following UX & SEO guidelines- Web writing & content rewriting- Optimizing internal page linking- Testing pages
Reviews
Recommendations
Be the first to recommend Tracy
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc Digital MarketingMSc & MBA Inseec U2019Planning Stratégique & insight Design Thinking Fondamentaux Big Data Business Analysis Media Planning SEO/SEA Marketing de la Performance Social Ads Production de contenu Community Management & Réseaux Sociaux Web Design & UX Introduction au développement web Mobile First - Introduction au marketing mobile
- LEA Degree (English-Spanish) Business & Commerce TrackUniversité Paris III Sorbonne Nouvelle2016Langue anglaise (Version, thème, grammaire) Langue espagnole (Version, thème, grammaire) Economie, culture et société des pays anglophones et hispanophones Economie européenne et internationale Linguistique française Initiation à la comptabilité générale Droit du commerce international Communication d'entreprise