TDAbout Tracy
A multi-faceted Digital Banking Strategist & Consultant with over 20 years of regional experience in delivering results and driving operational transformations through innovation and analytics in the Banking & Finance sector. Demonstrated success in leading high-value projects and improving omni-channel performance and revenue growth. Skilled at leading and training multicultural teams with proven expertise in building collaborative cross-functional partnerships. Highly solutions-focused and adept at creating stakeholder value. Sound commercial acumen with an entrepreneurial mindset.
Arabic
Native or bilingual
Spanish
Basic
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Problind Integrated Concepts ltdChief Operating OfficerMarch 2023 - Today (3 years and 3 months)Lagos, Nigeria• Implemented ERP system for Problind and 2 other sister companies by partnering with an IT consultant and internal IT team• Upgraded an internally developed CRM platform to better meet the needs of the company and the existing sales team and implemented it on a mobile friendly version. This helped increase usage of the platform by 50%.• Implement procedures in the accounting department to help make available clear reporting on a monthly basis to be available for General management.• Oversee the daily operations of the company and the work of executives in IT, Finance, Marketing and HR• Succeeded in decreasing company costs by monitoring all petty cash expenses, finding alternative shipping solutions and analysing treasury management procedures.• Initiated and conducted two in-house training sessions to coach employees and optimize their capabilities• Implemented a new performance appraisal system.• Implemented an ESP for key managers to retain key employees and increase their engagement.• Managed the development and launch of a new e-commerce website for Problind in order to increase market reach and boost sales
- Blom Bank SALHEAD OF DIGITAL & SPECIAL PROJECTSJanuary 2004 - February 2023 (19 years and 1 month)Beirut, Lebanon• Member of the Digital Board Committee – reporting directly to the GM. Set up the digital roadmap and strategy for the Bank and ensured efficient launch, implementation and performance measurement of digital projects and services• Grew digital penetration by over 150% and dramatically reduced operational costs and branch workload – fostered a digital culture and partnered with external service providers and internal teams to identify new areas to digitize and drive continuous improvement• Own and direct Bank-wide special projects (including regional mergers & acquisitions) under the leadership of the Deputy CEO. Create and lead cross-functional project teams of up to 15 managers per project• Enable leadership decision-making – facilitate open and transparent lines of communication, deliver smooth and award-winning project rollout, improve implementation times, conduct thorough due diligence and project risk mitigation• Build organizational capabilities – host and run weekly training sessions on management skills and soft skills among others• Recognized by management for superior performance - secured exceptional annual promotions for teams and self
- BLOM Bank salHEAD OF STRATEGY | LIABILITY PRODUCT MANAGEMENT DEPARTMENTAugust 2013 - July 2017 (3 years and 11 months)• Spearheaded a business transformation and restructured this operational unit into a profit centre• Headed a task force of 3 personnel to consolidate all liability products under this department, set up the operations and train staff on technical processes• Maximized market share & revenues and decreased costs of the Liability Product Portfolio - leveraged data-driven insights and KPIs to introduce new strategies, initiatives and products. Launched a niche savings product and delivered a 100% increase in new-to-bank accounts in the first year• Selected to lead special critical projects:• Strategic M&A: worked on the year-long acquisition of HSBC Lebanon, including valuation, initial negotiations and migration activities of the Corporate Banking arm• Customer Experience (CX): established quarterly NPS measurement and benchmarking• Operations: implemented branch queueing system and performance reports• Corporate banking: set the technical and business requirements for the corporate digital banking platform for the SMEs and corporate banking department. Lead the implementation and launch of the corporate banking platform including internal training, legal and business requirements documentation in order to retain the corporate clients portfolio acquired from the HSBC acquisition. Create an online digital center to facilitate transaction handling for trade finance transactions.
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Education
- Master of ScienceESCP-EAP Business School – EAP École Supérieure de Commerce de Paris2005Master of Science (MSc) - Finance
- ESA - École Supérieure des Affaires – ESA Business School2005