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Tracy De MatosTD

Tracy De Matos

Social media manager | Communication Strategy

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tracy

70% of B2B companies admit that their digital communication is too “corporate” and unengaging.

Why?

❌ Top-down and institutional discourse
❌ Lack of embodiment and storytelling
❌ Difficulty in translating expertise into attractive content
❌ Fear of adopting more creative codes without losing credibility

The potential is there, but their social media presence remains too flat to capture attention and make an impression.

Imagine... A clear, embodied, and differentiating digital strategy that enhances your expertise while making your content attractive and engaging.

Expected results:

📈 More visibility and engagement on your digital channels
🤝 A more embodied and legitimate image with your audiences
⚡ Impactful and differentiating content compared to your competitors
🎯 Loyal customers who buy long-term
🌱 A community that recommends you and talks about you

--

👋 I'm Tracy, a Social Media Manager specializing in supporting B2B companies (industry, services, insurance, tech).

I help brands structure and animate their digital presence to break free from “flat corporate” and become visible, legitimate, and engaging.

💼 What I offer:

✅ Clear & differentiating social media strategy
⤷ Editorial line and messages adapted to your challenges
⤷ Precise positioning and coherent storytelling

✅ Engaging content production
⤷ Design and management of creative formats (posts, videos, storytelling, UGC)
⤷ Implementation of editorial calendars and engaging mechanics

✅ Digital campaigns & activations
⤷ Social media, B2B influence, paid media
⤷ Creative actions adapted to your image and objectives

Tools: Canva, CapCut Pro, Notion, Google Drive

My role: to become your social media partner, transforming your B2B communication into a lever for differentiation, engagement, and visibility.

Want to refresh your digital communication? Let's talk!
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Tracy de Matos
    Social media strategist | Social Media Expert
    December 2024 - Today (1 year and 6 months)
    🌟 Social Media Strategy
    Clear and actionable strategies designed to align brand objectives with the right levers.

    ibis RockCorps, Ipsos, Verlingue, Seintinelles...


    🚀 Campaigns & Highlights
    Campaigns designed to make the brand emerge at the right time.

    ibis Styles, Novotel, Nexans x ChangeNow...

    ✍️ Content & Editorial Support
    Content designed to engage the right audiences and support key brand communications.

    ibis, Verlingue...
    Social Networks Communication Strategy Social Media Strategist Creative Strategy Social Media social media content
  • MCI FRANCE
    Social media and influence manager
    January 2023 - November 2023 (10 months)
    Paris, France
    Social Media Strategy Planning:
    • Lead recommendation for 100% social media & influence
    • Adaptation of brand strategy to digital during responses to broader RFPs
    • Concepts for "socializing" physical events

    Development of Internal Tools

    • Creation of proprietary templates (recommendation brand, worklist, editorial calendar, brief, budget, plan...)
    • Newsletter, trend monitoring

    Client Consulting and Support
    Social Media Communication Social Media Strategy Social Media Strategist Social Media Consulting Social Media Consultant
  • Agence Babel
    Social media consultant
    August 2021 - January 2023 (1 year and 5 months)
    Paris, France
    Social Media Strategy Planning:
    • Lead recommendation for 100% social media & influence
    • Adaptation of brand strategy to digital during responses to broader RFPs
    • Identification of influence and social levers for clients from other agency departments (brand, editorial, advertising)

    Promotion of the social media department within the agency
    • Newsletter
    • Trend monitoring
    • Campaign benchmarking

    Client Consulting and Support
    • Social media management
    • Project management
    Social Media Communication Social Media Strategy Social Media Consulting social media content Social Networks Influencer Marketing

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Education

  • Master 2 (M2), Event Marketing and Public Relations Strategies
    Groupe INSEEC
    2017
    Master 2 (M2), Marketing évènementiel et stratégies des relations publiques

Skill set

Categories