About Tracy
French
Native or bilingual
Experience
- Tracy de MatosSocial media strategist | Social Media ExpertDecember 2024 - Today (1 year and 6 months)🌟 Social Media StrategyClear and actionable strategies designed to align brand objectives with the right levers.ibis RockCorps, Ipsos, Verlingue, Seintinelles...🚀 Campaigns & HighlightsCampaigns designed to make the brand emerge at the right time.ibis Styles, Novotel, Nexans x ChangeNow...✍️ Content & Editorial SupportContent designed to engage the right audiences and support key brand communications.ibis, Verlingue...
- MCI FRANCESocial media and influence managerJanuary 2023 - November 2023 (10 months)Paris, FranceSocial Media Strategy Planning:
- Lead recommendation for 100% social media & influence
- Adaptation of brand strategy to digital during responses to broader RFPs
- Concepts for "socializing" physical events
Development of Internal Tools- Creation of proprietary templates (recommendation brand, worklist, editorial calendar, brief, budget, plan...)
- Newsletter, trend monitoring
Client Consulting and Support - Agence BabelSocial media consultantAugust 2021 - January 2023 (1 year and 5 months)Paris, FranceSocial Media Strategy Planning:
- Lead recommendation for 100% social media & influence
- Adaptation of brand strategy to digital during responses to broader RFPs
- Identification of influence and social levers for clients from other agency departments (brand, editorial, advertising)
Promotion of the social media department within the agency- Newsletter
- Trend monitoring
- Campaign benchmarking
Client Consulting and Support- Social media management
- Project management
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Education
- Master 2 (M2), Event Marketing and Public Relations StrategiesGroupe INSEEC2017Master 2 (M2), Marketing évènementiel et stratégies des relations publiques