Toufik El Messaoudi

Creation and management of Facebook Ads and Google Ads advertising campaigns Audience targeting and budget optimization KPI analysis to improve ROI Performance monitoring using Meta Business Suite and Google Analytics

Design and management of email campaign strategies to maximize engagement and conversion. Creation and segmentation of subscriber databases for targeted and effective campaigns. Analysis of campaign performance (open rate, click-through rate, conversion rate) to optimize results. Optimization of campaign performance based on KPIs (Deliverability, Open Rate, Click-Through Rate, etc.). Ensuring campaign compliance with standards and regulations (e.g. GDPR, CAN-SPAM). Management and monitoring of technical infrastructures to ensure optimal performance.

Team Leader with expertise in team management and email marketing.

Supervision and training of mailer agents to optimize campaign performance.

Definition and implementation of sending strategies to maximize ROI.

Performance analysis (Delivered, Open, Click, Action...) and continuous optimization.