Torsten Querbach

As a freelancer for G2 Transport GmbH, I am responsible for planning, implementing, and continuously optimizing online marketing measures with a focus on performance and lead generation. The emphasis is on the conception and support of Google Ads campaigns (Search), including keyword research, ad creation, campaign structuring, and ongoing performance optimization to reduce click prices and increase conversion rates.

Additionally, I optimize the website for search engine optimization (SEO) to sustainably improve organic visibility. This includes keyword analysis, on-page optimizations, content adjustments, and technical improvements.

Another part of my work involves analyzing user behavior and campaign data using tools like Google Analytics to make data-driven decisions and continuously evolve the marketing strategy. The goal is to generate qualified inquiries and measurably strengthen the company's digital presence.

Furthermore, I support with general online marketing topics such as positioning, conversion optimization, and the strategic development of digital sales channels.

During my time at Devolo, the focus was on the conception and implementation of marketing measures as well as the design and further development of digital presences. This particularly included web design, conversion optimization, and support for digital campaigns.

Conception, development, and long-term support of individual e-commerce solutions for renowned clients, including AVG, Barmenia, BYK, Canon, Gira, Jung, Gruma, gefa, Okuma, Remondis, Vaillant, and Winkhaus.

Service areas included:

Long-term, holistic support of a successful online shop – from technical implementation to marketing:

Extensive experience in the development and implementation of digital business models with a focus on e-commerce, performance marketing, and sustainable growth.