Freelancer profile translated to English.
Back to original languageAbout Tony
Outsourced part-time e-commerce director - structuring, managing, and growing SMEs and mid-sized companies
I support the leaders of SMEs with an existing e-commerce presence when growth stagnates, management lacks clarity, or reliance on agencies hinders performance.
With17 years of experience on the client side**, including **9 years as e-commerce directorfor a distribution SME (€29 million in revenue, 80% via digital), I managed the main revenue stream, structured teams, modernized the IT ecosystem, and contributed todoubling revenue over 6 years.
Today, I act as anoutsourced / part-time e-commerce directoror in structuring missions to help teamsregain control of performance, clarify priorities, and secure growth.
My approach ispragmatic, data-driven, and results-oriented. It is based on theW.A.V.E.method, designed to act without heavy overhauls or excessive dependence:
- Watch : objective diagnosis (performance, organization, tools, governance)
- Align : alignment of management / teams on the real levers
- Drive : clear and prioritized 90-day roadmap
- Execute : activation of concrete levers (conversion, acquisition, management, organization)
I intervene in particular on:
- e-commerce diagnostics and performance audits
- structuring governance and KPIs
- definition and management of 90-day roadmaps
- supporting e-commerce and marketing teams towards autonomy
Missions can be short and defined (audit, diagnosis, scoping) or ongoing through part-time support.
Objective: clear decisions, autonomous organization, and sustainable e-commerce growth.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- WILONYOutsourced E-commerce DirectorCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Lille, France
Outsourced E-commerce Director, Structuring Consulting for SMEs / Mid-sized Companies
Activity dedicated to SMEs and mid-sized companies with an existing e-commerce presence, facing blocked growth or insufficiently structured management.Interventions focused on diagnosis, structuring, and e-commerce performance management, with a focus on taking responsibility and knowledge transfer.- Taking on the role of outsourced / part-time e-commerce director for SME leaders
- E-commerce and organizational diagnostics, resuming performance management
- Structuring e-commerce governance, KPIs, and management rituals
- Building operational roadmaps (90 days) and acceleration plans
- Supporting teams towards autonomy (management, knowledge transfer, organization)Creation and structuring of a consulting activity dedicated to SMEs with an existing but underperforming e-commerce presence.
- MECATECHNICE-commerce & Digital Transformation DirectorE-COMMERCEMay 2008 - March 2025 (16 years and 10 months)Wambrechies, France
E-commerce & Digital Transformation Director - Distribution SME
Company specializing in automotive parts - €29 million in revenue, 80% via e-commerce - multi-site EuropeManagement and structuring of the group's main e-commerce channel in a context of strong growth, organizational transformation, and IT system modernization.- Management of the main revenue stream (60-70% → 80% of revenue) and contribution to doubling revenue
- Member of the Management Committee: participation in digital and organizational strategy, and growth / profitability trade-offs
- Recruitment and management of multidisciplinary teams (up to 20 people, 8 direct reports)
- Management of an annual marketing budget of up to €1 million
- Arbitration and management of internal / outsourced levers (internal teams, agencies, specialized service providers)
- Integration and rationalization of a multi-site ecosystem (external growth & historical sites)
- Deployment of a European marketplace ecosystem (5-10% of digital revenue depending on the sites)
- Overhaul of the e-commerce stack and IT ecosystem (CRM, PIM, BI, pricing, ERP interfaces)
- Supervision of the IT scope in support of digital strategy (Interim CTO)
- Progressive structuring of e-commerce performance management: implementation of KPIs, Management Committee reporting, and team maturity development
- Management of e-commerce crisis situations (SEO, IT incidents) with recovery plans and revenue security
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Education
- Engineer - Specialization in Information Systems & InnovationENSAM (NATIONAL SCHOOL OF ARTS & TRADES)2006