Freelancer profile translated to English.

Description

Looking to structure your digital strategy, generate qualified leads, or improve the performance of your online store? I can assist you from A to Z.

Senior consultant with over 15 years of experience, I help companies to:

Define aclear, effective, and business-aligned marketing strategy
Designautomated acquisition funnelsto capture leads continuously
Executehigh-performing campaignson the right channels (Paid Ads, SEO, email, cold outbound)
Optimize theireCommerce site(Shopify, WooCommerce, Prestashop) to increase conversion rates and profitability per channel
Implement amodern and scalable tech infrastructure**, integrating the **latest AI tools(content, visuals, automation)

What sets me apart:

✅ Dualstrategic and operationalexpertise: I can build your digital roadmap and implement it concretely

✅ Perfect command ofacquisition and automationtools

✅ Ability to quickly mobilizecomplementary experts(media buying, development, design, SEO) according to your needs

✅ A vision focused onROI, results, and scalability

Types of projects supported:

Comprehensive audit and repositioning of an acquisition strategy
Launch of an automated sales funnel + email sequences + landing pages
Creation of intelligent outbound campaigns via AI
Optimization of an eCommerce site to boost conversion rates
Support in outsourced marketing direction for startups or SMEs in the structuring or scaling phase

📍 Based in Abu Dhabi, I work remotely for clients in France or internationally.

💼 One-off or recurring missions – agile and performance-oriented approach.

💰 Indicative rate: €650 / day (adjustable according to scope and duration)

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Digital Marketing Agency
Web Katalyst
E-COMMERCE
January 2020 - Today (6 years and 6 months)
Abu Dhabi - United Arab Emirates
At Web Katalyst, I've led comprehensive digital transformation initiatives across diverse industries, including eCommerce, fintech, and SaaS. My focus has been on driving business growth through data-driven strategies, managing high-impact campaigns, and optimizing digital operations for sustained value delivery.
• Directed a team of digital experts—including developers, designers, and marketers—to deliver strategic marketing solutions that align with business objectives.
• Developed and executed performance marketing, SEO, and lead generation campaigns to increase online visibility and drive high-quality traffic.
• Managed paid advertising campaigns across multiple channels, ensuring optimal ROI and customer acquisition efficiency.
• Collaborated with product and business development teams to align digital strategies with broader business goals, supporting customer retention and growth initiatives.
• Continuously identified and implemented innovative marketing trends and technologies to maintain a competitive edge. Key Achievements:
• Tripled organic traffic across key projects over years, resulting in significant savings by reducing reliance on Achieved
E-commerce Strategy Marketing Management Traffic Acquisition Web Marketing Strategy Sales Funnel
Let's Go – Digital Marketing Agency
Digital Marketing Director
January 2017 - January 2020 (3 years)
France
Let’s Go is a 360 digital marketing agency specializing in online
advertising through innovative campaigns
• Managing a team of digital experts.
• Developing lead generation through online marketing and promotional strategies for SME businesses.
• Attracting and engaging customers using inbound marketing and digital media creation.
• Increasing conversion and driving traffic by improving user experience.
• Optimizing SEO and SEM to increase online presence and drive online advertising campaigns.
Smart Security Services – Consulting Company
Marketing Consultant
January 2014 - January 2016 (2 years)
France
Consulting company specialized in market analysis in the online security business
• Repositioned several brands after in-depth market analysis
• Implemented a high-tech digital monitoring system resulting in a more efficient and cost-effective security system
• Reduced overall security expenditure by 30% for the next three years for medium to large French companies