Freelancer profile translated to English.
Back to original languageAbout Tony
As an advertising expert (outdoor, indoor, programmatic, mobile), I bring a 360° vision and an integrated approach to each project.
My strength: merging digital advertising, communication strategy, innovation, and legal expertise to offer solutions that are both creative and compliant.
I help my clients navigate the complex world of advertising by optimizing their campaigns, integrating the latest technologies, and ensuring a solid legal strategy.
My goal: impactful, sustainable, and ethical solutions, at every step.
Passionate about cross-functional projects and challenges, I believe in the alliance of innovation and communication to create real impact. Today, I am convinced that it is necessary to combine performance, creativity, and responsibility in a constantly evolving world.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Brive-la-Gaillarde (up to 50km), Paris (up to 10km), Bordeaux (up to 10km)
Experience
- Société JOURETNUIT/WANCOMHead of Legal and HeritagePRESS AND MEDIASeptember 2018 - June 2023 (4 years and 10 months)Brive-la-Gaillarde, FranceComprehensive management of the legal, heritage, and technical aspects of a major player in advertising sales and the development of digital outdoor and indoor advertising spaces.Legal:- Drafting and negotiation of contracts, agreements, and T&Cs/ToS.- Litigation management and strategy with law firms.- Regulatory analysis and participation in the development of local advertising regulations.Heritage:- Development of the commercial strategy and national development plan.- Negotiation of leases and continuous improvement of the advertising inventory.- Financial management of expenses (rents, electricity, TLPE).- Optimization of advertising campaigns through data integration.Technical:- Implementation of specifications (electrical connection, anchoring).- Negotiation of maintenance contracts and management of subcontractors.- Team management and development of field projects.- Implementation of the CSR policy (carbon footprint, multi-year plan).Cross-functional projects:- Consulting on AI development, programmatic advertising, and R&D strategy.- Management of large-scale projects (+€1M)
- Ville de LimogesLEGAL OFFICERPUBLIC SECTORApril 2017 - June 2017 (3 months)Limoges, FranceDrafting of tender documents (DCE).Development of specifications and administrative clauses.Compliance with public procurement code rules.Management of tenders and award procedures (open, negotiated, adapted procedures).Complex legal structuring:Structuring of contracts and framework agreements.Implementation of Public-Private Partnerships (PPP), concessions, public service delegations (DSP).Management of disputes related to the award and execution of public contracts.Legal compliance and watch:Implementation of legislative and regulatory reforms.Application of administrative case law related to public procurement.Legal watch to anticipate changes in tendering or execution rules.Stakeholder relationship management:Collaboration with suppliers, contractors, and municipal departments.Management of tender committees (CAO).
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Education
- Master « PUBLIC CAREERS »Faculty of Law and Economic Sciences of Limoges2017Master « CARRIÈRES PUBLIQUES »
- Master II « PUBLIC LAW AND POLITICS »Faculty of Law and Economic Sciences of Limoges2018Master II « DROIT PUBLIC ET POLITIQUE »