Freelancer profile translated to English.

Description

Benefit from my experience in digital marketing with the latest techniques used here in the United States where I reside. Get a free 30 min consultation that you can use as you wish (Review of your site's SEO, strategic advice, review of your ad campaign... etc)

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Nancy (up to 50km)

Moustache Bikes
Head of Web Products
SPORTS
May 2021 - Today (5 years and 1 month)
Nancy, France
🧭 Role Overview
Lead the product vision and execution for all B2C and B2B web platforms.
Manage a cross-functional team of 5, including 3 backend developers, a content manager, and a project manager.
Report directly to the Chief Digital Officer.
Oversee collaboration with an external web agency and a freelance UX/UI designer.
Shape and contribute to emerging AI-powered digital product initiatives.
Act as the first fully digital hire in the marketing department, later expanding ownership from B2C to B2B digital products.

🚀 Key Achievements
🚲 Launched a fully custom-built international B2B portal in record time, now considered a best-in-class platform by specialized multi-brand retailers in the bike industry.

📈 Redesigned the B2C test ride booking experience, which:
Doubled the number of testable bikes available.
Significantly increased conversion rates in retail partner stores.
🛠️ Built and deployed a critical digital recall module within 4 weeks, minimizing revenue loss during a major product recall.
🧭 Championed a business-driven prioritization approach, helping teams evaluate feature requests based on impact vs. convenience.

🎤 Invited speaker at StrapiConf, sharing insights on headless CMS and digital product development in a manufacturing context.

🧰 Tools & Skills
Product & Agile: Roadmap ownership, backlog grooming, stakeholder alignment, KPI tracking.
Project Management: JIRA, Confluence, cross-functional coordination.
Design & UX: Figma, user journey mapping, iterative testing with UX specialists.
CMS & CRM: Strapi (headless CMS), Brevo CRM.
Collaboration & Leadership: Cross-team facilitation, mentoring, agency, and freelancer management.

Strategic Thinking: Digital transformation, user-centered innovation, B2B/B2C strategy alignment.
Jira/Confluence Agile method Product roadmap Leadership
Supply Clinic
Digital Marketing Manager
E-COMMERCE
January 2018 - April 2021 (3 years and 3 months)
Chicago, United States
Optimization of Google and Facebook campaigns
Selection and implementation of a CRM solution
Creation of marketing sequences via email and chatbot
Management of the Growth Hacking team and prioritization of tests to be carried out to improve conversion rates, acquisition cost and the LTV of a client
Management of all the SEO of the site
Selection of external partners for certain advertisements and management of agencies
Annual negotiations of each software contract for the company

English:
‣ Identified the right CRM and lead the implementation
‣ Lead selection and choice of the right data warehousing solution
‣ Ran Email marketing
‣ Ran Paid advertising
‣ Ran growth hacking team
‣ Designed on-site tracking plan
‣ Contributed to Conversion Rate Optimization
‣ Lead Search Engine Optimization efforts
‣ Negotiated contracts for all data and marketing software solutions
‣ Implemented physical mailers automation based on live CRM data
‣ Managed external vendors
SEO SEM Email marketing
ForeverCar
Digital Marketing Manager
AUTOMOBILE
October 2016 - November 2017 (1 year and 1 month)
Chicago, United States
Owned the paid advertising strategy (Acquisition & retargeting) and day-to-day operations
Created and optimized Facebook ads ($150k spend), AdWords campaigns ($216k across Search, Display, Video), Bing, Twitter, LinkedIn.
Set up and maintained data tracking across domain and subdomain properties (Google Tag Manager, Facebook Pixel, tags, etc...)
Created automated funnel metrics reports (Data Studio, Google Spreadsheets, Looker) for the Executive team
Participated in design sessions for Conversion Rate Optimization and Landing Page design
Built a Facebook Messenger Bot from scratch for Lead acquisition and customer service (Automated flows and integrations to Zapier and Slack)
Created HubSpot workflows for email marketing efforts (Acquisition, lead nurturing and retention)
Maintained Google Analytics tracking as technology evolved to a new Angular Application
Managed PR releases on nationwide (PR Newswire)
Engaged discussions and managed relationships with lead generation platforms
Performed ad hoc analysis
Expert HubSpot Workflow HubSpot