Freelancer profile translated to English.
Back to original languageAbout Tony
Freelance Head of Growth. Specifically: I take charge of your acquisition and transform it into measurable revenue.
WHAT I DO FOR YOU
Lower your acquisition cost. Audit, restructuring of your Google Ads and Meta Ads campaigns, advanced tracking, and offline conversions. On my last client network: cost per lead reduced from €80 to €30 (-62%), with better quality leads.
Grow a network or a brand. I helped a franchise network grow from 1 to 14 agencies in 3 years, becoming #1 in its category in France: headquarters revenue from €407k to €858k (+111%), €1.28M for the entire network.
Overhaul a website or store to make them convert. Shopify, WordPress, Webflow, Next.js. Up to 4.8x ROAS and +240% orders.
Automate what's costly for you with AI. AI agents and LLM pipelines in production 24/7, connected to your CRM, your ad platforms, and your analytics: lead sorting and qualification, follow-up, reporting.
Give you a clear view of your numbers. Custom dashboards and management tools: profitability per channel, unit economics, each lead tracked to its source.
MY BACKGROUND
12 years of experience. I built and monetized a media outlet from scratch that gathered 600,000 people and 125M views, making it the #1 reference in its sector in France. I currently manage about €1M in media budget per year for a portfolio of clients, from VSEs/SMEs to large accounts (GE Vernova, em2c, Gautier, Dorelan).
HOW I WORK
I don't sell hours, I sell results. We define the objective and KPIs together, I manage, you see the numbers every week. On a one-off mission (audit, overhaul, launch) or in continuous support as your outsourced Head of Growth.
Typical clients: SMEs and scale-ups, networks and franchises, e-commerce, brands that want to structure their acquisition.
Let's talk.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Genève (up to 20km), Paris (up to 10km)
Experience
- Les Débarrasseurs de l'ExtrêmeOutsourced Head of GrowthCONSULTING AND AUDITSJanuary 2023 - December 2025 (2 years and 11 months)Lyon, FranceContext.A single agency, no acquisition structure, a highly competitive junk removal market, and zero visibility on figures.What I did.I took full charge of acquisition: multi-account Google Ads and Meta Ads (headquarters + franchises), local SEO, landing page redesigns, advanced tracking with offline conversions. I developed franchise management software giving the headquarters and franchisees a complete view: revenue, ROI, and ROAS per agency, each lead tracked to its source, SEO monitoring, scoring. I deployed AI agents to sort, qualify, and follow up on leads 24/7.Results.• Network grew from 1 to 14 agencies in 3 years, becoming the #1 junk removal service in France• Headquarters revenue: €407k → €858k (+111%) · €1.28M for the entire network in 2025• Cost per lead: €80 → €30 (-62%), with a 37% lead-to-customer conversion rate• Paid clicks: 1,400 → 8,000/month · Average SEO position: 25 → 10• +198% organic traffic · +113% conversions
- ECLIXIADirector of Growth & MarketingCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 7 months)Lyon, FranceContext.Companies of various sizes and sectors (GE Vernova, em2c, Gautier, Dorelan, Tellor...), with one thing in common: they spend on marketing without knowing the return.What I did.Outsourced growth direction on over 20 projects: acquisition audits, campaign restructuring, SEO strategy, conversion-focused website and e-commerce store redesigns (Shopify, WordPress, Webflow, Next.js), tracking and management dashboard implementation. Automations and AI agents connected to CRM and analytics.Results.
- Approximately €1M in media budget managed annually
- Up to 4.8x ROAS and +240% e-commerce orders on redesigns
- Profitability per channel and unit economics made visible for investment allocation
- Managed multidisciplinary teams (up to 12 people) and coordinated vendors
- TonyFPSFounder & CEOPRESS AND MEDIAApril 2020 - July 2022 (2 years and 3 months)Lyon, FranceContext.Zero audience, zero budget, an ultra-competitive market. Objective: build a profitable media brand from scratch.What I did.I built and monetized a multi-platform gaming media outlet, as well as FPSNews, a daily news site. Multi-platform acquisition strategy (SEO/SEA, YouTube, Twitch, social media), monetization (advertising, sponsorships, memberships), negotiation of multi-year partnerships with Nvidia, Intel, Ubisoft, MSI, Gigabyte, and Fnatic. Managed a production team of 8 people.Results.
- Community of 600,000+ people built from scratch, becoming the #1 reference in its sector in France
- 125M+ views · YouTube CTR of 7.8% (well above benchmark)
- FPSNews: up to 80,000 visitors/month
- Profitable media outlet, managed as a business
- Brand activations up to ~200,000 cumulative views, 11% engagement on Instagram
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Education
- BAC +2 Marketing & Communication, DigitalINSTICBAC +2 Marketing & Communication, Digital
- BAC PRO Production graphique, GraphismeSEPR - Lycée des métiers d'artsBAC PRO Production graphique, Graphisme