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Tony BerthoméTB

Tony Berthomé

Supermalter

Growth Hacker | +10 years of experience | SEA-SMA

€550/day
9 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tony

I help ambitious companies generate revenue quickly throughperformance-driven growth strategieswith a proven methodology for over 9 years.

🎓 Certifications & Training
  • Certified LinkedIn Ads
  • Certified Google Ads & Google Analytics
  • Certified Facebook Blueprint
  • Master's Degree in Digital Marketing (Hetic)
  • Trained at Reforge, Join Lion, and Le Wagon

🚀 Specifically, what I do
  • Define and execute **full-funnel growth strategies (AARRR)**: inbound, outbound, paid, content.
  • Build profitable **advertising strategies**: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads.
*Manage your Ads campaignsto generate qualified B2B or B2C leads.
  • Launch ultra-targeted **Outbound & ABM campaigns**: automation, data enrichment, hyper-personalization.
  • Implement a **complete growth stack**: advanced tracking (GTM, server-side), CRM (HubSpot, Salesforce), reporting (Looker, Data Studio).

🌍 Client References

+120 companies supported in France & internationally, including:

🏢 Real Estate:Bouygues Immobilier, AccorHotels, Eiffage, Urbis, Sénioriales
💻 Tech & SaaS:Google, AB Tasty, Gorgias, Zeliq, Nomination, Dolead, Weglot, Golem.ai
🎓 Education:Hetic, ESLSCA, Sup de Luxe, The Family, Kwark Education
💵 Finance & FinTech:Yomoni, Super Capital, Socium, Sovec, Mambu, Numeral.io
⚕️ Health & MedTech:Era Esthetic, Derma Pro, Moona Health
🏠 Construction & Civil Engineering:Prologis
📢 Agencies & Services:Bizon

🎯 In summary, I intervene when you need to:
  • Accelerate acquisition (Inbound + Outbound)
  • Shorten sales cycles
  • Structure a high-performing and measurable growth machine
  • My approach is results-oriented: concrete pipeline, clear ROI, rapid execution.

📩 Contact me directly on Malt or LinkedIn to discuss your challenges and see how to generate your next clients.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Paris (up to 50km), Rennes (up to 50km), Nantes (up to 50km), Lyon (up to 10km)

Experience

  • Freelance - Growth, Acquisition, Lead Generation
    Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads...
    TECH
    August 2016 - Today (9 years and 11 months)
    Paris, France
    1. Paid Acquisition (SEA & SMA)

    Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Bing Ads
    I build and optimize Paid strategies based on data, profitability, and scaling:
    • Complete account structuring (naming, architecture, audiences, SKAG/SKAG-like, PMax, ABM…)
    • Intensive A/B testing: creatives, LPs, messages, audiences
    • ROI-driven management: CAC, ROAS, LTV, revenue contribution
    • CRM connection: HubSpot, Salesforce, Pipedrive (offline feedback, R1 → R3…)
    2. Growth Marketing & Go-To-Market
    • AARRR, data, automation, growth sprints
    • Building 90-day Growth Roadmaps
    • Hypotheses, tests, analysis, scaling (Leverage methodology)
    • End-to-end Growth programs: Paid + Outbound + SEO + Content
    • Structuring offers, ICP, messaging, funnels
    3. Outbound, ABM & B2B Lead Gen
    • Cold email, multichannel, ICP, enrichment, intent
    • Setting up complete infrastructures: domains, warm-up, SPF/DKIM/DMARC, scoring
    • Multichannel sequences (Email + LinkedIn + Ads)
    • Data scraping & enrichment (Phantombuster, Apollo, Clearbit…)
    • AI hyper-personalization & dynamic segmentation (intent, weak signals)
    4. CRO, Landing Pages & Funnel Optimization
    • High-conversion LP design (CRO, UX, messaging)
    • Systematic testing: hero, social proof, CTA, forms
    • Complete funnels: LP → Qualification → CRM → Sales
    5. Strategic Management & Part-time CMO
    • Defining the overall marketing strategy
    • Structuring the team, stack, and processes
    • KPIs, dashboards, weekly management
    • Marketing x Sales x Product alignment
    Growth Hacking Growth Marketing Google Ads Outbound Marketing Facebook Ads
  • Axeptio
    B2B Growth - Stack Recommendation
    SOFTWARE PUBLISHING
    May 2023 - July 2023 (2 months)
    Paris, France
    B2B stack recommendation mission. Listing, tracking & reporting. Cross-functional project with Data, Engineering, Growth, and Executive teams.
    B2B Growth Growth Strategy Reporting Tracking Web Analytics
  • Fincome
    B2B Growth - Go-to-Market
    SOFTWARE PUBLISHING
    January 2023 - July 2023 (7 months)
    Paris, France
    B2B Growth, in charge of Fincome's Go-to-Market for the SaaS market. Leading and launching the Growth strategy: defining TAM, scraping and enrichment, multichannel strategy. Supporting the founder and sales team.

    Milestones:
    - Approx. €50K ARR added
    - Database x2
    - +120 meetings generated
    HubSpot SaaS LinkedIn Ads B2B Growth Growth Strategy

Reviews

5.0

Out of 3 ratings

E

Etienne

ELEIUS

Reviewed on 1/20/2021

Tony is an excellent Growth marketer, probably one of the best in France.
JessieJ

Jessie

Pickme

Reviewed on 12/9/2020

Mission accomplished! Tony understood our challenges well and adapted throughout the mission. We are satisfied.

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Education

  • Master in Web Marketing & UX Design
    Hetic
    2018
    ◙ Business & Management ◙ Acquisition de trafic ◙ Inbound Marketing ◙ User Experience - Customer Experience ◙ Recommandation et fidélisation

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