About Tony
- Certified LinkedIn Ads
- Certified Google Ads & Google Analytics
- Certified Facebook Blueprint
- Master's Degree in Digital Marketing (Hetic)
- Trained at Reforge, Join Lion, and Le Wagon
- Define and execute **full-funnel growth strategies (AARRR)**: inbound, outbound, paid, content.
- Build profitable **advertising strategies**: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads.
- Launch ultra-targeted **Outbound & ABM campaigns**: automation, data enrichment, hyper-personalization.
- Implement a **complete growth stack**: advanced tracking (GTM, server-side), CRM (HubSpot, Salesforce), reporting (Looker, Data Studio).
- Accelerate acquisition (Inbound + Outbound)
- Shorten sales cycles
- Structure a high-performing and measurable growth machine
- My approach is results-oriented: concrete pipeline, clear ROI, rapid execution.
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Freelance - Growth, Acquisition, Lead GenerationFacebook Ads, Instagram Ads, Google Ads, LinkedIn Ads...TECHAugust 2016 - Today (9 years and 11 months)Paris, France1. Paid Acquisition (SEA & SMA)Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Bing AdsI build and optimize Paid strategies based on data, profitability, and scaling:
- Complete account structuring (naming, architecture, audiences, SKAG/SKAG-like, PMax, ABM…)
- Intensive A/B testing: creatives, LPs, messages, audiences
- ROI-driven management: CAC, ROAS, LTV, revenue contribution
- CRM connection: HubSpot, Salesforce, Pipedrive (offline feedback, R1 → R3…)
2. Growth Marketing & Go-To-Market- AARRR, data, automation, growth sprints
- Building 90-day Growth Roadmaps
- Hypotheses, tests, analysis, scaling (Leverage methodology)
- End-to-end Growth programs: Paid + Outbound + SEO + Content
- Structuring offers, ICP, messaging, funnels
3. Outbound, ABM & B2B Lead Gen- Cold email, multichannel, ICP, enrichment, intent
- Setting up complete infrastructures: domains, warm-up, SPF/DKIM/DMARC, scoring
- Multichannel sequences (Email + LinkedIn + Ads)
- Data scraping & enrichment (Phantombuster, Apollo, Clearbit…)
- AI hyper-personalization & dynamic segmentation (intent, weak signals)
4. CRO, Landing Pages & Funnel Optimization- High-conversion LP design (CRO, UX, messaging)
- Systematic testing: hero, social proof, CTA, forms
- Complete funnels: LP → Qualification → CRM → Sales
5. Strategic Management & Part-time CMO- Defining the overall marketing strategy
- Structuring the team, stack, and processes
- KPIs, dashboards, weekly management
- Marketing x Sales x Product alignment
- AxeptioB2B Growth - Stack RecommendationSOFTWARE PUBLISHINGMay 2023 - July 2023 (2 months)Paris, FranceB2B stack recommendation mission. Listing, tracking & reporting. Cross-functional project with Data, Engineering, Growth, and Executive teams.
- FincomeB2B Growth - Go-to-MarketSOFTWARE PUBLISHINGJanuary 2023 - July 2023 (7 months)Paris, FranceB2B Growth, in charge of Fincome's Go-to-Market for the SaaS market. Leading and launching the Growth strategy: defining TAM, scraping and enrichment, multichannel strategy. Supporting the founder and sales team.Milestones:- Approx. €50K ARR added- Database x2- +120 meetings generated
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Education
- Master in Web Marketing & UX DesignHetic2018◙ Business & Management ◙ Acquisition de trafic ◙ Inbound Marketing ◙ User Experience - Customer Experience ◙ Recommandation et fidélisation
Certifications
- Google AnalyticsGoogle
- Google AdsGoogle