Freelancer profile translated to English.

Description

I help companies, startups, and large corporations scale their online business with Shopify.

With over 26 years of experience in the IT sector, I combine my role as a freelance CTO and Shopify consultant to integrate e-commerce with ERP, logistics, marketing automation, and AI, achieving more efficient, profitable, and sustainable projects.

🚀 My specialty is transforming complex processes into clear solutions that increase sales, conversion, and reduce costs.

✔ Experience in: Shopify Plus, APIs, Data Automation, AI applied to marketing, DevOps, and technical leadership of multidisciplinary teams.

I adapt to each client: from startups looking to grow fast, to established companies wanting to optimize operations.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Julius Commerce
Technical Director
CONSULTING AND AUDITS
January 2021 - Today (5 years and 5 months)
Madrid, Spain
Led the adoption of Shopify as the core technology, integrating ERP, logistics, and marketing automation with APIs and data pipelines.
Standardized processes with Git, Docker, and agile methodologies, reducing delivery times by 40% and production errors by -60%.
Developed custom Shopify themes that improved conversion by +15%.
Designed dashboards in MongoDB + Amazon Ads with over 90% automation in reporting, accelerating strategic decision-making.
Incorporated AI applied to marketing campaigns, increasing segmentation efficiency and reducing advertising costs.
Shopify Expert Shopify Plus ERP Multidisciplinary Team Leadership API
Grupo Jane
CTO
CONSULTING AND AUDITS
December 2016 - November 2020 (3 years and 10 months)
Barcelona, Spain
Digitalization and automation of internal and external processes internationally.
Development of PIM, QR systems, mass product import, and e-commerce platforms.
Technical leadership in corporate websites and e-commerce (janeworld.com, concord.es, babybecool.es, nurse.es).
Result: +35% efficiency in catalog management and drastic reduction of incidents in logistics processes.
E-commerce PIM Project Management ERP Integration Back-End Development
Iniciativatec Consultores
CEO
CONSULTING AND AUDITS
December 2012 - November 2020 (7 years and 10 months)
Valencia, Spain
Founded and managed a technology consulting firm specializing in e-commerce (WooCommerce, Prestashop, and custom solutions).
Development of educational platforms (Moodle), mobile applications, and custom back-ends.
Result: over +50 digital transformation projects delivered to companies in various sectors.
WooCommerce Prestashop WordPress Developer Digital Strategy E-learning