Freelancer profile translated to English.
Back to original languageAbout Toni
Hi, I'm Toni.
I develop high-performance websites and e-commerce solutions that measurably bring in customers and revenue – not just beautiful interfaces.
As the former CTO of Minge+Schmidt and a Senior Fullstack Developer with over 10 years of experience, I support projects from strategy to implementation:
from conversion-optimized landing pages, scalable shops, and clear sales funnels to stable backends and fast frontends.
My focus is on:
CRO & UX: clear user guidance, clean information architecture, higher conversion rates
E-Commerce & Funnels: Shops and websites that generate leads, build trust, and sell
Performance & Technology: fast loading times, clean codebases, maintainable architectures
Technologically, I work with React, Next.js, Remix, Express.js, Shopify (Hydrogen), Strapi, MongoDB, Firebase, and Figma for UX/UI conception and prototyping, among others.
I have worked for Potluck, Hamburg Distilling Company, Native Instruments, ARTE, TU Berlin, HAU Hebbel am Ufer, Yoona.ai, and other companies and institutions – on marketing websites as well as complex product and shop setups.
Through my CTO role, I bring not only code expertise but also an understanding of processes, structures, and business. I am always concerned with the question:
What concrete benefit does this website bring to the company?
If you want a website, shop, or funnel that truly brings in customers, let's talk.
👉 Development:
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- Minge+SchmidtManaging Partner & Development DirectorDIGITAL AND ITAugust 2019 - October 2022 (3 years and 3 months)Berlin, Germany
- yoona.aiLead MVP DeveloperSOFTWARE PUBLISHINGJanuary 2021 - April 2021 (4 months)Berlin, GermanyYoona.ai is an AI company that automates the fashion design process in three clicks.As CTO of Minge-Schmidt, it was my task to develop the first MVP for yoona.ai. In collaboration with the company, we developed a Figma prototype that depicted all the steps the user needed to take. Based on this I developed the client-rendered prototype in cooperation with the backend team of Yoona.ai.
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Education
- DiplomaHGB Leipzig2020Dipl. Malerei und Grafik mit Schwerpunkt auf DTP und Web-Entwicklung