Freelancer profile translated to English.

Description

🚀 Business Developer & Growth Manager

I support you with a clear objective: generate appointments that convert.

With over 9 years of experience in marketing and over 2 years in business development, I help my clients implement effective and sustainable customer acquisition strategies.

For a little over a year, I chose freelancing for the freedom it offers: working on multiple projects, drawing inspiration from my experiences, and sharing best practices from one client to another. I enjoy both building a strategy from scratch and optimizing an existing setup.

✅ What I do

Definition of target segments & priority groups
Construction of prospect lists (extraction, qualification)
Design & execution of prospecting campaigns (emailing, LinkedIn, etc.), with follow-up and reminders
Implementation & management of CRMs (Salesforce, HubSpot)
Tools & technologies: Sales Navigator, Kaspr, Datananas, Connect, Debounce, Brevo, META, Google Ads, Google Analytics.
KPI analysis & reporting: open rates, response rates, deliverability, conversion, etc.

📊 Some results with a current client

Sending +3,000 emails/day

Deliverability > 90 %

Open rate +30 % (on well-targeted campaigns)

Response rate close to 20 % (on optimized campaigns)

~ 15 “hot” business appointments generated per month

Briefs up to €100,000

🎯 What sets me apart

A data-driven approach to refine each step

Clear processes, adapted tools, rigorous follow-up

The ability to mix outbound (direct prospecting) & inbound (visibility, content, traffic) to maximize synergies

🤝 Want to chat?

I offer afree meetingto audit your acquisition strategy and identify the first levers to activate. If the chemistry is right, we can then build an ambitious and sustainable collaboration together.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

13YEARS
GROWTH MANAGER
August 2024 - Today (1 year and 10 months)
Implementation of complete B2B customer acquisition processes (segmentation, targeting, workflows).
Design and execution of outbound prospecting campaigns (emailing, LinkedIn) with up to +3,000 emails/day.
Optimization of campaign deliverability (rate > 90%) and performance improvement (+30% open rate, ~20% response rate).
Generation of 15 qualified business appointments per month for the agency and its clients.
Lead management and follow-up via HubSpot with automated reporting.
Implementation and management of inbound campaigns (Google Ads, Meta Ads, Google Analytics) to increase visibility and qualified traffic.
Use of advanced prospecting tools (Sales Navigator, Kaspr, Datananas, Debounce, Brevo) to enrich and qualify databases.
Participation in briefs and tenders valued up to €100,000.
Acquisition Strategy Outbound B2B Génération de leads Email marketing Emailing
Orac
MARKETING consultant
June 2025 - Today (1 year)
Management of the Sustainability project and development of the 2026 communication plan.
Contribution to the operational plan and creation of content deployed internationally.
Project Management Content Marketing Branding Content Marketing Inbound Marketing
Orac Decor
Marketing Manager
ARCHITECTURE AND URBAN PLANNING
November 2020 - August 2024 (3 years and 9 months)
Paris, France
Marketing Strategy
New product launch strategy.
Develop a Content Strategy (implementation of Marcom)
Coordinating internal and external development teams
Building a Marketing Automation Strategy on Salesforce
Customer Experience Management
Development of marketing tools for the sales team (selling story, sales book, webinars, newsletter).
Analysis and reporting of marketing performance (KPI & ROI)
Budget management (France)
Loyalty strategy
Promotional operations for customers
Creation of marketing tools custom-made for customers and shops
Digital activations (webinars, newsletter, SoMe, product training in digital platforms)
Awareness strategy
Setting up a social media leadgen campaign (management, nurturing, convert, analyze loyalty & advocacy)
Influence strategy
Development of press and TV partnerships
Organising fair and other events

Annual marketing budget €600K | 5 target markets | ± 3000 leads/campaign | ± 1.5M impressions
Web Marketing Strategy Performance Marketing Content Marketing Marketing Strategy Marketing Automation