Tom Ziegelmeyer

👋 What I do concretely

I support SMEs, e-merchants, and DTC brands in structuring their acquisition, retention, and monetization — with a hybrid approach: marketing strategy + AI automation.

My obsession: transform underutilized channels into measurable revenue drivers, without inflating your fixed costs.

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🎯 My 3 expertises

→ WEBMARKETING STRATEGY

Acquisition audit, multichannel conquest plan (SEO, paid, social), GA4/GTM tracking, KPI definition and steerable dashboards. I deliver an executable roadmap, not a slide deck.

→ CRM & MARKETING AUTOMATION

Behavioral segmentation, nurturing scenarios, dormant base reactivation, lead scoring.

Mastered stack: HubSpot, Brevo, ActiveCampaign, Klaviyo, Salesforce.

→ AI AUTOMATIONS

Integration of Claude / GPT into your business processes: lead qualification, content generation at scale, support chatbots, CRM enrichment, automated reporting.

Stack: n8n, Make, Anthropic/OpenAI APIs.

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💡 Examples of typical projects

- Acquisition audit + 6-month plan for a DTC brand

- Redesign of email scenarios for an underutilized CRM base

- Launch of a B2C affiliate program from scratch

- AI agent that qualifies incoming leads and routes them to the CRM

- Automatic SEO product description generator for a catalog

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⚙️ My method

1. Data-driven diagnosis (no generic bullshit)

2. Prioritization by impact/effort

3. Concrete implementation, documented deliverables

4. Skills transfer to your teams

I work on short-term projects (audits, setup) or ongoing support (monthly management).

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📬 Let's talk about your project

Response within 24 business hours. First 20-minute call offered to define your needs and see if I'm the right fit.