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Malt Strategy
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Malt Tech Trends 2026
Tom V.TV

Tom V.

👉 Digital Strategy & Performance Consultant

€550/day
5 projects
Anglet, FR
3-7 years
Digital Strategy & Performance Marketing
Project Management & Digital Transformation
SEO, Acquisition & Growth
CRM & Marketing Automation
Customer Experience, UX & Conversion

Average response time: 1 hour

Freelancer profile translated to English.
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About Tom

💡 +5 years of experience in Digital Strategy, Acquisition & Growth Marketing
📌 Management of data-driven strategies & performance optimization
📌 SEO, CRM, Acquisition, Automation, Growth & Customer Experience

🧐 Is your digital strategy lacking structure and visibility?
Do you want to boost your marketing performance, improve your conversions, and structure your processes to generate concrete results?

🚀 I support companies in structuring and optimizing their digital strategies to transform their objectives into measurable results.

👉 My 4-step methodology:
✔ Analysis & Benchmark → Performance audit, opportunity identification, competitive intelligence.
✔ Structuring & Project Management → Implementation of processes and coordination of marketing teams.
✔ Acquisition & Growth Marketing → SEO, paid campaigns, acquisition & loyalty strategies.
✔ Implementation & Continuous Optimization → KPI monitoring, A/B testing, automation & ROI improvement.

📌 Projects I manage:
✅ Acquisition & SEO → Content strategy, Ads, organic & paid performance.
✅ CRM & Automation → Customer journey optimization, nurturing, loyalty & segmentation.
✅ UX & Customer Experience Optimization → Conversion funnel, behavioral tracking, CRO.
✅ Growth & Data-driven Marketing → A/B testing, advanced reporting, campaign improvement.
✅ Digital Transformation & Marketing Process Structuring → Automation, tool implementation, workflow improvement.

🎯 Why work together?
A structured approach, a performance-oriented mindset, and measurable actions for concrete results.

đŸ“© Need support? Let's discuss your challenges!
Environmental and Sustainable Development
Hotel industry
Sports
Air Transportation and Tourism
Consulting and Audits

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Anglet (up to 50km)

Experience

  • Atlantide voyages
    🚀 Project Manager | Digital Strategy & Marketing - Atlantide Voyages
    TRAVEL AND TOURISM
    April 2022 - Today (4 years and 4 months)
    Bayonne, France

    Main mission: Modernization and digitalization of the customer experience


    1ïžâƒŁUser Experience & Digitalization

    *Website Redesignin collaboration with a web agency and the CCI: mockups, optimized architecture, and WordPress integration. Creation of a custom database.

    *Improvement of the user journey (UX):Optimization of the website map and simplification of the booking process for smoother navigation. Implementation of a prospect qualification system to better target requests, reduce processing time, and improve sales efficiency.

    *SEO Optimization:development of a database and implementation of effective natural referencing.


    2ïžâƒŁBrand Identity & Digital Communication

    *Visual Identity Redesign:modernization of the graphic charter to align the brand image with its premium positioning.

    *Creation of a differentiating editorial lineto ensure consistency across all media.

    *Implementation of a structured editorial calendar(newsletters, social media) to maximize content impact.


    3ïžâƒŁContent Strategy & Acquisition

    *Deployment of a multi-channel digital strategy(emailing, website, social media) to engage and convert.

    *Creation of targeted campaignshighlighting Atlantide Voyages' unique experiences (unusual experiences, polar expeditions, responsible tourism
).

    *Design of customer personasto tailor messages and maximize engagement.


    📈 Results & Impact:

    ✅ Conversion rate improved by +15% thanks to a more optimized website.
    ✅ Email open rate increased from 22% to 33% (+11 points).
    ✅ Social media engagement increased by +50%, generating more interactions and conversions.
    Web Project Management Digital Transformation Marketing and Communication Strategy ChatGPT SEO Web Writing Newsletter Design Social Media Figma Google Analytics 4 Strategic Vision Webmarketing Strategy Branding & Identity Wordpress Email Campaign Data Analytics
  • Tom Voragen - Freelance
    🚀 Development & Marketing of Outdoor Experiences & Stays – Freelance
    TRAVEL AND TOURISM
    July 2018 - Today (8 years and 1 month)
    📍 International | 2018 - Present
    Tourism | Outdoor Sports | Business Development | Innovation

    🌊 As an entrepreneur and consultant in the surf industry, I have developed and marketed surf stays and outdoor experiences by collaborating with surf schools, travel agencies, and specialized platforms.

    đŸ”č Product Development & Sales Strategy
    ✅ +200 clients welcomed/year on personalized stays (surf guiding, intensive surf trips, and initiations in France & Morocco).
    ✅ B2B & B2C Sales → +30% increase in revenue over 2 years through specialized platforms (Ocean Adventure, Surf Trip Adekua, Atlantide Voyages).
    ✅ Pricing & Positioning Optimization → +15% increase in average order value by adjusting offers and pricing.
    ✅ Development of new, differentiating stays (Surfing in Madagascar, kite surfing and diving in Egypt) → 3 new destinations created and launched.

    đŸ”č Partnership Strategy & Project Management (Atlantide Voyages)
    ✅ Structuring of a B2B offering → +10 partner clubs and coaches who have organized tailor-made stays.
    ✅ Prospecting & Negotiation → +50 qualified leads & 10 partnerships signed with local and international players.
    ✅ Management of field teams → Supervision of 2 to 5 employees for logistical coordination and group reception.
    ✅ Participation in a FAM TRIP in Madagascar → Collaboration with the Ministry of Tourism and local media for the post-COVID tourism recovery.

    🎯 Global Impact
    📌 +200 clients/year welcomed on organized stays.
    📌 +30% revenue in 2 years through optimization of offers and distribution.
    📌 Development of 3 new differentiating outdoor destinations.
    📌 Strengthening of the B2B network with +10 partners (coaches, clubs, agencies).
    Product Development Benchmark Benchmarking and Competitive Analysis Financial Management Project Costing Team Management Distribution Strategy Logistics Entrepreneurship Business Development Team Coordination Sustainable Tourism Innovation
  • Ekosea.com
    Project Manager
    CONSULTING AND AUDITS
    December 2021 - October 2022 (11 months)
    Anglet, France
    📍 Sector: Crowdfunding, Sustainable Economy, Outdoor

    1ïžâƒŁ Commercial Development & Crowdfunding Strategy

    *Prospecting and supporting committed projects:

    Identification and solicitation of +50 impact project leaders (environmental & outdoor ecosystem).
    Advice on structuring crowdfunding campaigns to optimize fundraising.

    *Strategic Support:

    📊 6 successful campaigns with fundraising amounts ranging from €2,000 to €31,000.
    🎯 Engagement of +600 contributors through targeted strategies.

    2ïžâƒŁ Community Engagement & Management

    *Community management and engagement:

    Launch and management of a TikTok page (4,500 likes in 3 months) to increase visibility.
    Creation of impactful content (videos, infographics) to energize campaigns.

    *Creation & coordination of 10 events:

    Organization of workshops, webinars, and concerts (15 to 50 people).
    Budget and logistics management for events.

    *Opening and fitting out a showroom to showcase supported projects.

    Commercial Development Crowdfunding Communication Strategy Event Management Community Management Communication Consulting
Check out Tom's experience

Reviews

5.0

Out of 4 ratings

C

Corinne

ATLANTIDE

Reviewed on 3/2/2025

Working with Tom allowed us to better structure our marketing approach and customer relationship management. He helped us clarify our personas, refine our segments, and implement targeted campaigns to better reach our audience. Thanks to his work on our CRM and the optimization of our campaigns, we were able to test different approaches (A/B testing), analyze key KPIs, and adjust our actions based on the results. His data-driven and user-experience-based approach truly helped us improve our marketing impact. In addition to his technical skills, Tom is attentive, proactive, and knows how to make things simple and actionable. A real asset for our digital strategy!
C

Corinne

ATLANTIDE

Reviewed on 3/2/2025

We needed a refresh of our communication materials, and Tom proposed modern, coherent, and effective designs for our various channels. He created posters, templates, and visuals adapted to our identity, while giving us a methodology to structure our content. His creative eye and strategic approach made the difference. We gained clarity and visual impact. Professional, responsive, and attentive.
Show all 4 reviews

Recommendations

CP
TW
Corinne Patrolin and 1 other person have recommended Tom

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Education

  • Master 2 - Innovation Management
    Kedge Business School
    2022
    🎓 Master Management, Innovation & Entrepreneuriat – KEDGE Business School Une formation axĂ©e sur la gestion de projet, la stratĂ©gie d’innovation et le dĂ©veloppement entrepreneurial, combinant thĂ©orie et mise en pratique. 💡 CompĂ©tences clĂ©s dĂ©veloppĂ©es : ✅ Gestion de projet & innovation → Conception, pilotage et dĂ©ploiement de projets innovants. ✅ StratĂ©gie d’entreprise & entrepreneuriat → Étude de marchĂ©, business model, levĂ©e de fonds. ✅ Marketing & digitalisation → Positionnement, branding et commercialisation de nouveaux produits/services. ✅ Design Thinking & ExpĂ©rience Utilisateur (UX) → Approche centrĂ©e sur l’utilisateur pour innover efficacement. ✅ Impact des technologies Ă©mergentes → IntĂ©gration des nouvelles tendances dans les stratĂ©gies business.
  • Bachelor in Management
    Kedge Business School
    2018
    🎓 Bachelor en Management, spĂ©cialisation NĂ©gociation – KEDGE Business School (Bayonne & Bordeaux) Une formation en gestion d’entreprise et dĂ©veloppement commercial, avec une spĂ©cialisation en nĂ©gociation et stratĂ©gie commerciale. 💡 CompĂ©tences clĂ©s dĂ©veloppĂ©es : ✅ NĂ©gociation & dĂ©veloppement commercial → Techniques de vente, gestion de la relation client, closing. ✅ StratĂ©gie & gestion d’entreprise → Analyse de marchĂ©, positionnement et structuration d’offres commerciales. ✅ Gestion de projet & travail en Ă©quipe → Planification et coordination de missions business et marketing. ✅ Marketing & communication → Construction d’une stratĂ©gie de marque et gestion de la relation client. ✅ Analyse financiĂšre & pilotage de la performance → Gestion budgĂ©taire et suivi des KPIs.
Check out Tom's education

Skill set

Content Strategy & Branding
Paid Media & Digital Advertising (Google Ads, Meta Ads)
Business Development & Partnerships
Data Marketing & KPI Analysis
Growth Marketing & Conversion Optimization
Pricing
Web Project Management
Digital Transformation
Marketing and Communication Strategy
ChatGPT
SEO Web Writing
Newsletter Design
Social Media
Figma
Google Analytics 4
Strategic Vision
Webmarketing Strategy
Branding & Identity
Wordpress
Email Campaign
Data Analytics
Product Development
Benchmark
Benchmarking and Competitive Analysis
Financial Management
Project Costing
Team Management
Distribution Strategy
Logistics
Entrepreneurship
Business Development
Team Coordination
Sustainable Tourism
Innovation
Commercial Development
Crowdfunding
Communication Strategy
Event Management
Community Management
Communication Consulting
Workshop Facilitation
Networking
Partnerships
Community Engagement

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