TTAbout Tom
Senior BI Manager at adidas with 10+ years of experience. Working cross-functional teams and building scalable, automated data products across global supply chain functions. Strong skills in translating business needs into technical requirements, collaborating with data engineers and architects to deliver user-centric, high-performance reporting solutions. Experienced in defining global KPIs with business owners, ensuring data quality, and driving decision intelligence through Power BI, SQL, and Python. Recognized for empowering data experts through mentoring, structured enablement, and a strengths-based leadership approach. Guest lecturer on business intelligence, digital analytics, and sustainability topics at European universities.
German
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- adidasSenior Manager Business IntelligenceRETAIL (LARGE RETAILERS)January 2022 - Today (4 years and 5 months)Root, LU, Switzerland• Leading BI and reporting automation, ensuring accuracy and efficiency in decision-making• Managing KPI ownership, defining and standardizing key business performance metrics• Developing SQL-based models and Python scripts to enhance reporting capabilities• Implementing ETL pipelines for real-time data integration and process optimization• Collaborating with cross-functional teams and leadership to enhance strategic insights
- adidasManager Digital Analytics (e-commerce)RETAIL (LARGE RETAILERS)April 2020 - December 2021 (1 year and 8 months)Amsterdam, Netherlands• Led data-driven decision-making by developing SQL-based models and analytical frameworks• Utilized SQL, MicroStrategy, and Alteryx to generate insights for business performance and product strategy• Designed and executed A/B testing and statistical analysis to improve key digital and operational • metrics• Developed automated reporting pipelines to enhance visibility into eCommerce and digital analytics• Provided stakeholders with strategic recommendations based on predictive modeling and data analysis• Optimized business performance tracking through enhanced KPI frameworks and dashboard automation• Bridged the gap between business requirements and data analytics, ensuring actionable insights for leadership
- MOSSglocalBusiness Intelligence ManagerSeptember 2013 - March 2020 (6 years and 6 months)Innsbruck, TR, Austria• Developed and managed Google Ads API integrations, automating data extraction for marketing analytics• Built real-time dashboards and reporting solutions using Power BI, DAX, and SQL, providing insights into digital performance• Designed and maintained data models and ETL pipelines, integrating Google Ads, Facebook Ads, CRM, and other data sources into a unified BI system• Troubleshot and optimized ETL workflows, ensuring data accuracy, quality, and system reliability• Developed SQL-based campaign performance models, supporting advertising spend optimization and marketing analytics• Defined and implemented KPIs to enhance data visibility across digital and business functions• Led cross-functional data projects, aligning analytics solutions with business needs and decision-making requirements
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Education
- Master's course on Intercultural Brand BuildingUniversity of InnsbruckMaster's course on Intercultural Brand Building
- Bachelor's course on Sustainable BusinessBern University of Applied SciencesBachelor's course on Sustainable Business