Tom Shore

Hi there, I’m Tom. I’m a commercially minded digital marketing and ecommerce leader who enjoys solving meaningful problems — particularly in organisations that know they need to change, but aren’t yet sure how. 👈🤔👉

My strength sits at the intersection of strategy and execution. I create clear, data-led plans and have the experience and technical understanding to roll up my sleeves and deliver them. I do my best work in environments built on trust and ownership — collaborating closely with teams while bringing independent thinking, pace and accountability for outcomes.

An early career pivot took me from completing my Architecture studies to a move into digital marketing, where I developed hands-on experience building revenue streams leveraging an interest in web development and affiliate marketing. That foundation shapes how I work today: structured thinking, strong attention to detail, and a focus on building experiences that work for real users — including delivering projects to audiences of 15+ million users.

In practice, I help organisations by:

👉 Defining marketing and ecommerce strategies aligned to commercial goals

👉 Auditing websites, funnels and customer journeys to identify friction and growth opportunities

👉 Improving conversion rate optimisation (CRO) and on-site experience

👉 Scaling acquisition through SEO, paid media and growth marketing

👉 Designing lifecycle journeys through CRM, email & other media to increase retention and LTV

👉 Leading digital transformation projects, from platform rebuilds to martech and analytics

I’m open to fractional, contract and fixed-term roles, supporting:

👉 Mature organisations needing fresh external perspective

👉 SME brands with specific digital, ecommerce or growth challenges

👉 Agencies seeking senior strategic or hands-on delivery support

If you’re navigating change and want thoughtful, commercially sharp support — I’m always open to a conversation and would love to hear from you 🤝