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Tom RouffioTR

Tom Rouffio

Press Relations

€350/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tom

Mozilla Firefox, Expedia, Mangopay, Cornerstone OnDemand, Brigad...
Do these names sound familiar? For many months, I have been able to support them in strengthening their media notoriety and supporting their strategic ambitions.

With over 10 years of experience in communication and press relations within agencies (Ballou PR, Harp Communication) and with clients (Mangopay), I work on the articulation between your business needs and your communication challenges through personalized strategies.

As a specialist in media relations, my commitment is to deliver the right message, at the opportune moment, to the relevant audiences. My ambition? To boost my clients' visibility through a media strategy coupled with a communication campaign via several influence channels: Press Relations, Influence, and Social Media.

I now bring my skills to your challenges:

Media Relations:
— Definition and implementation of the overall media strategy.
— Expert advice in managing relationships with media and influencers.
— Development of talking points, interview preparation, and media training.
— Creation of press kits including press files, press releases, and alerts.
— Organization and management of press events.
— Development of action reports and press reviews.

Social Media:
— Audit and analysis of e-reputation.
— Design and implementation of social media strategies.
— Training of internal teams for better appropriation of tools and strategies.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • MANGOPAY SA
    Head Corporate Communication & Brand
    BANKING AND INSURANCE
    June 2021 - Today (5 years)
    Paris, France
    Global corporate communications at payments infrastructure provider Mangopay. Activity over two years included:

    - Playing a key role in the launch of Mangopay's new brand and value proposition;
    - M&A communications activity for external audiences;
    - Strategic media relations campaigns to leverage the Mangopay's sponsorships and events programme;
    - Planning and executing thought leadership campaigns and Mangopay's content strategy including its blog;
    - Implementing best in class tools and communications initiatives;
  • Ballou France
    Account Manager
    CONSULTING AND AUDITS
    June 2017 - June 2021 (4 years)
    Île-de-France, France
    Handling local and international communications programmes for clients such as Expedia, Mozilla Firefox, Cornerstone OnDemand and ReBuy at one of the top european tech PR agency.
    Projects included product launches, tradeshows, bespoke media tours and events, creative brand building/thought leadership campaigns and overseeing a busy press office.



  • Oxfam New Zealand
    Face to face fundraiser
    October 2016 - March 2017 (5 months)
    Auckland, New Zealand
    I play a central role in informing, inspiring and mobilising New Zealanders to support Oxfam's work and expand Oxfam financial supporter base by recruiting new regular givers through face to face dialogue in Auckland, and other locations around New Zealand. I raise funds from individual donors by:
    - Building rapport with people who I approached and providing an excellent initial supporter experience,
    - Answering questions about Oxfam, handling objections and using my talents to convince potential supporters of the value of their support,
    - Inspiring potential supporters to sign up for a regular monthly donation, by credit card or direct debit.

Recommendations

MC
MM
AD
+1
Manuel Chaplet and 3 other people have recommended Tom

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Education

  • Master 2 (M2), Corporate Communication, Influence and E-reputation
    ESP School of Advertising, Communication and Marketing
    2014
    Master 2 (M2), Communication des Entreprises, Influence et e réputation
  • Master 1, Communication and Marketing Strategies
    ESP School of Advertising, Communication and Marketing
    2013
    Master 1, Stratégies Communication et Marketing

Skill set (8)

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