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Tom R.TR

Tom R.

Press Officer

€140/day
Paris, FR
0-2 years
Press Relations
Press Release
Press Kit
Social Media
Communication Strategy

Average response time: 24 hours

Freelancer profile translated to English.
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About Tom

Specialties: Writing press releases and press kits, managing journalist relations, organizing press events (press days, launches, presentations), monitoring product mailings and media placements, and analyzing media impact.

Based in Paris, I am available for short-term or long-term assignments, with a tailor-made approach for each project.
Hotel industry
Press and Media
Retail (Small Business)
Catering
Social Networks

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • SPARKLING PRESSE
    Junior Press Officer
    PRESS AND MEDIA
    September 2024 - Today (1 year and 9 months)
    Paris, France
    At Sparkling, I am involved in all stages of the press relations strategy for various clients, actively contributing to their media visibility. My main responsibilities include:
    • Creation and writing of press releases and press kits for journalists
    • Coordination of press events (press days, presentations, etc.) to highlight our clients' new products.
    • Development of monthly reports detailing media coverage and campaign performance for clients.
    • Media monitoring and management of press coverage to adjust communication strategies based on trends and results.
    • Development and maintenance of a strong network of journalists and influencers, ensuring continuous and quality relationships.
    Press Release Press Relations Social Media Press Kit Journalist Follow-up
  • Les Jardins du Marais , a Gate Collection hotel
    Event Project Assistant
    HOSPITALITY
    August 2023 - September 2024 (1 year and 1 month)
    Paris, France
    • Master of understanding and executing client briefs for the custom creation of their events.
    • Operations pilot, I orchestrated the flawless coordination of client events, from start to finish.
    • Ambassador of customer service excellence, I cultivated strong relationships before, during, and after each event with our clients.
    • Creator of impactful visual materials to enhance each seminar (appetizing menus, elaborate programs, inspiring displays, captivating videos, catchy flyers...).
    • Maestro of internal communication, I ensured harmonious collaboration between all event stakeholders, from reception to catering and all on-site services such as housekeeping...
    • Valuable support in organizing group meetings, I contributed to process harmonization.
    • Artisan of corporate culture, I designed impactful internal documents, from inspiring CSR campaigns to evocative displays.
    • Creator of festive atmospheres, I staged memorable internal events, from joyous Christmas to spooky Halloween, including Easter festivities and staff celebrations.
    Event Management Project Management Communication Strategy Event Logistics Client Relations
  • Origin'Style
    Communication Manager
    RETAIL (SMALL BUSINESS)
    September 2021 - August 2023 (1 year and 11 months)
    Maisse, France
    • Impactful social media development to increase store visibility and customer engagement.
    • Design and deployment of flyering campaigns to bring the brand to the forefront.
    • Expertise in organizing both internal (workshops, training) and external (product launches, client events) events to create enriching and loyalty-building customer experiences. Facilitation of internal communication between different stores to foster harmonious collaboration. Expertise in financial management with rigor in invoicing and budget allocation. Strategic inventory management and allocation between stores to ensure an attractive and optimized assortment. Artistic creation of window displays to generate desire and showcase our collections. Passionate commitment to clothing sales, offering exceptional customer service and personalized advice. Active prospecting and developed relationships in sourcing suppliers to ensure quality partnerships and advantageous terms.
    Event Management Communication Strategy External Communication Internal Communication Project Management
Check out Tom's experience

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Education

  • Bachelor of Digital Marketing and Communication
    E.C.S paris
    2024
    - Relations presse et Relations publiques - Stratégie événementielle - Stratégie Brand content et influence - Conception rédaction - Régies publicitaires - stratégie média et amplification - Media-coaching - Communication publique et politique - Stratégie digitale - Inbound marketing - Budgétisation/Médiaplanning 360° - Stratégie de communication - Veilles et études - Stratégie de communication - Analyse des besoins clients - International Communication (en anglais) - Méthodologie de la recommandation - Droit de la communication - Semaine intensive - Compétition agence - PAO - Graphic design - Posture professionnelle - Communication engagée des marques (RSE)
  • Master's in Event Management and Influence
    E.C.S Paris
    2025
    Grâce à une approche complète, je développe des compétences variées allant de la gestion des relations presse à l'organisation d'événements : - Rédaction de communiqués et dossiers de presse - Organisation d'événements : journées presse, présentations presse, conférences - Gestion des relations presse et influence : développement de réseaux avec journalistes et influenceurs - Stratégies de communication digitale : gestion de campagnes sur les réseaux sociaux - Évaluation des retombées médiatiques et veille stratégique - Coordination de projets événementiels : planification, logistique, et gestion des équipes - Création de stratégies d'influence : placement de produits, partenariats influenceurs - Communication de crise : gestion de la réputation et réponse aux situations délicates. Ce programme me permet d'acquérir une expertise à 360° dans la communication événementielle, avec une spécialisation en relations presse pour soutenir la notoriété et l'influence des marques

Skill set

Event Management
Communication
Community Management

Categories