Freelancer profile translated to English.
Back to original languageAbout Tom
🎯 Freelance digital marketing consultant, I support companies in their acquisition strategy, optimizing their visibility, and improving their performance.
âś… My expertise:
SEO: audit, link building, content strategy
CRO: conversion optimization, A/B testing
Data analysis & KPI definition
Development of marketing action plans
Business plan & growth strategy
âś… My added value:
Data-driven and results-oriented approach
Pedagogical and creative
Ability to simplify and share my knowledge
🎯 My goal: transform your data into concrete levers to boost your growth.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Paris School of BusinessDigital Marketing ManagerEDUCATION AND E-LEARNINGOctober 2023 - Today (2 years and 10 months)Paris, FranceDigital marketingSEO / SEA / CROManagement of 2 peopleBudget / Marketing strategies steeringProject managementRedesign of www.psbedu.paris & www.hetic.net websitesJoint projects for the schools: CRO management / Training
- Galileo Global EducationHead of SEO FranceJanuary 2022 - January 2023 (1 year)Rua Paris 75, Viçosa, MG, BrazilGroup projects:→ Analyses: Implementation of analysis reports, campaign reviews, and SEO audits→ Workshops: training for the group's web marketers (+25 people), implementation of joint action plans for all schools→ Develop the Group's SEO acquisition: collaboration with service providers, SEO innovation, synergy with SEA, significantly boost the SEO of French schools' websites (multilingual sites) Support for schools:→ Action plans: website audit and performance analysis to implement necessary actions to boost performance→ Occasional topics: support web marketers on all SEO acquisition topics and provide assistance if needed. Consultant role to develop schools' prospect acquisition.
- Galileo Global EducationDigital Marketing Project ManagerJanuary 2020 - January 2022 (2 years)Paris, FranceIn charge of two schools: Digital Campus Paris and IESA arts & culture Digital marketing→ SEO: optimization of pages and the website (tags, meta tags, UX, content, and keywords) link building development of SEO strategies (content creation, internal and external linking)→ SEA: working with paid acquisition teams to boost campaigns as needed, optimizing RSA and Performance Max ads, creating landing pages.→ Continuous website improvement: conducting regular A/B tests, improving conversion rates (+12% in 3 years), website analysis to identify areas for improvement. Project management→ Develop prospect acquisition through our websites (+38% in 3 years)→ Redesign of www.digital-campus.fr website: shifting from a local strategy to a brand strategy
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Education
- Master of Services Marketing, Digital Marketing OptionIAE ToursMaster Marketing des services, option digital marketing
- Marketing-Management of Services & Customer Relations Ranking2019Classement Marketing-Management des Services & Relation Client