Freelancer profile translated to English.
Back to original languageAbout Tomoyasu
For 12 years now, I have accumulated various experiences in agencies and with clients in the digital sector as a Product Owner, Business Analyst, and Digital Project Manager.
With a profile combining mastery of digital project management, good functional knowledge, and an affinity for technology, I enjoy working in teams to build, advance, and launch various web and mobile products.
Skills:
• Team Coordination,
• Digital Product Management using Agile (Scrum / Kanban) and V-cycle methodologies,
• Development of technical and functional deliverables,
• Planning and Budget Management.
Tools used:
• Projects: Atlassian Suite (JIRA / Confluence), ALM Octane, Office Suite
• API: Postman, Swagger
• Publishing: Adobe Experience Manager (AEM)
• Analytics: Adobe Analytics
French
Native or bilingual
English
Fluent
Japanese
Conversational
Can work on-site
Paris (up to 10km), Paris (up to 10km), Courbevoie (up to 10km)
Experience
- BNP PARIBAS SAMobile Project Manager / Product OwnerBANKING AND INSURANCEJune 2016 - November 2024 (8 years and 5 months)Paris, France**• Definition of Epics and User Stories during Story Mapping workshops**, in collaboration with business stakeholders, marketing, and UX/UI teams.• Writing Business Rules, Interface Rules, and Acceptance Tests(in Gherkin) within User Stories.• Setting up JIRA workflowsadapted to the specific needs of different teams.• Participation in Tres Amigos workshopswith development and testing teams.• Facilitating Refinement (Grooming) sessionswith development teams to estimate User Story complexity (Planning Poker) in story points and break them down if necessary.• Creating Postman collectionsto test APIs developed by backend teams before delivery to frontend development teams.**• Leading project lifecycle meetings**: Demos / Retrospectives / User Story prioritization workshops / Daily stand-ups on tasks completed and upcoming.• Functional acceptance testingin collaboration with testing teams (TNR / VABF / monkey testing).Products:• Ma Banque Entreprise:BNP Paribas account management applications for large corporations. Complete redesign of the application with reimagined user journeys, implementation of a Design System, and updated programming languages.• Mes Comptes and HelloBank!:BNP Paribas and Hellobank! account management applications. Management of various evolutions.• Nos comptes entre amis:Application for managing expenses and reimbursements within a group. Graphic and technical redesign of the previous application. Developed in cross-platform language: React Native.• BuyMyHome:Applications and Web page for real estate credit simulations. Conception, launch, and full evolution of the new product.
- Cheil FranceDigital Project ManagerDIGITAL AND ITJanuary 2013 - June 2016 (3 years and 5 months)Paris, France• Definition and strategic analysis of needs across all online communication channels.• Cross-functional coordination of internal teams, external partners (agencies and freelancers), and offshore teams (India).• Digital project management:+ Budgeting of operations,+ Creation of schedules in coordination with business experts,+ Development of technical and functional deliverables (Creative Briefs, storyboards, zoning maps, sitemaps, specifications documents),+ Graphic, technical, and functional acceptance testing,+ Quality verification of deliverables,+ Research and implementation of optimizations (based on KPIs).• Development of analytics reporting using the Web Analyst.• Digitalization of physical spaces through experiential applications.Client Portfolio:• Samsung: Launch of global digital campaigns (Informational Sites / Contests / E-commerce Purchase Funnels / Media / CRM): Mobile ranges (Galaxy S5, S6, Note Edge, Alpha), Home Appliance range (2013 and 2016), TV and Audio ranges (2014), B2B (Promotion Management Platform, Samsung Knox).• Louis Vuitton: Digitalization of the Asnières museum (Creation of a mobile application translated into 4 languages: virtual reality, augmented reality, iBeacon geolocation, NFC tags).• Martell: Digitalization of a pop-up store at Hong Kong Airport (Development of a tablet application with augmented reality and a touch table with bottle recognition, translated into 2 languages).
- FreelanceDigital TransformationDIGITAL AND ITJuly 2010 - December 2012 (2 years and 6 months)Paris, FranceImplementation of ROI-driven digital strategies through:• Creation of B2B and B2C websites: HR consultant H2D Conseils, Saumur riding school alumni association, painter, mangocom communication agency...• Search engine optimization (SEO/SEM) for websites with a profitability focus for small budgets: Matières à Design architects firm (SEO), VIP energies LED bulb sales site (SEO), Le Collectif de Noël 2012 by FAGUO (Adwords),• Customer acquisition emailings: Le Collectif de Noël 2012 by FAGUO, HR Consultant H2D Conseils, Jewelry designer Mme Rêve,• Short presentation videos (under 2 mins) for the Web: Glup's candy store, SOON luxury magazine, French Academy of Agriculture.
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Education
- Master II - Manager de la communication digitaleIIM - Institut de l'Internet et du Multimédia - Pôle Léonard de Vinci2012L'Institut de l'Internet et du Multimédia est un établissement proposant un cursus sur 5 ans permettant de devenir un expert des métiers du Digital. La force de cette école est de mêler l'apprentissage de la technique et du marketing/management pour avoir une double casquette, essentielle à la bonne gestion d'un projet.
Certifications
- TOEIC (890/990)ETS Global2012