Description

Tom has worked in research and insights for 35 years and is the founder of MetaMetrics. Prior to this he was a research head at Nestlé and held senior roles at Kraft Foods as joint head of UK Consumer Insight and European Analytics Director followed by a Global Analytics role for SABMiller. Tom is a Full Member of the Market Research Society and leads the training programmes for Econometric modelling and advanced statistics. He has also lectured on Marketing Measurement and ROI at South Bank University in London.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Metametrics Ltd
Managing Director
May 2010 - Today (16 years and 1 month)
Malmesbury SN16, UK
MetaMetrics Ltd is an independently owned marketing analytics consultancy. We have deep expertise in econometric modelling applied to measuring the ROI of media, marketing and sales activities as well as pricing and advanced research techniques such as segmentation. We specialise in designing analytical solutions for our clients and embedding these to ensure the return on any analysis is maximised. We have significant big data engineering capabilities and have recently launched BayesIQ, our powerful and ground breaking Bayesian Marketing Mix modelling platform. Independent, impartial and innovative, we are currently working with some of the country's best known brands.
SABMiller
Global Business Analytics Manager
June 2008 - May 2010 (1 year and 11 months)
Developing approaches to measuring ROI of business drivers and consulting with the global regions and markets to implement these effectively. Leading segmentation studies in India and Australia. Delivering training and coaching in Marketing Spend Effectiveness.
Kraft Foods
European Analytics Director
December 2005 - July 2007 (1 year and 7 months)
Managing a team of 8 located across EU delivering strategic and tactical analytical insights for the entire Kraft Foods Portfolio across Europe.