About Tom
French
Native or bilingual
Experience
- BDS Esport LtdCommunication DirectorPRESS AND MEDIAFebruary 2019 - July 2020 (1 year and 5 months)Genève, Switzerland
- Creation (scripting, directing, production) of audiovisual content for social media.
- Development and implementation of the communication strategy to strengthen the organization's visibility and notoriety among target audiences.
- Planning, production, and supervision of multi-platform content creation (articles, videos, press releases, visuals) ensuring consistency of the editorial line.
- Management and animation of social media (Facebook, Instagram, X.), significantly increasing engagement, organic reach, and community growth.
- Media and digital monitoring to guide strategic messages and anticipate digital communication trends.
- Collaboration with media, partners, and influencers to maximize the reach and impact of campaigns.
- Esport storiesArtistic DirectorAugust 2020 - September 2021 (1 year and 1 month)Dijon, France
- Defining the visual direction and graphic tone of video campaigns, in line with the client's or company's brand image.
- Supervising the artistic direction of shoots: framing, lighting, set choices, visual styling, graphic charter.
- Collaborating with editors, motion designers, videographers, and content creators to ensure smooth production and a coherent, engaging final output.
- Designing scripts, mood boards, storyboards, and mock-ups to validate concepts before production.
- Maintaining constant creative monitoring of new visual trends, aesthetic codes, and emerging formats specific to different social platforms.
- Ensuring the uniformity of visual identity across all content variations (videos, stories, reels, etc.).
- Office de tourisme HVCommunications OfficerApril 2023 - April 2025 (2 years)
- Development of the communication strategy: designing and implementing communication actions to promote the destination to target audiences (locals, tourists, press, partners).
- Content creation: writing and producing communication materials (brochures, posters, newsletters, articles, videos, social media posts) highlighting the tourism offerings, events, and local partners.
- Social media management: managing official accounts (Facebook, Instagram.), scheduling posts, responding to comments/messages, and analyzing performance (reach, engagement, growth).
- Press relations & media partnerships: writing press releases/kits, organizing press visits, and liaising with journalists and influencers to promote the destination.
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Education
- BTS CommunicationFormaSup Campus
Certifications
- Professional Drone PilotMinute Drone2022