Freelancer profile translated to English.

Description

🏆 References: My Synapz, Toutou Petcare, Felicity

✅ Meta Ads (Blueprint) Certified

📈 E-commerce, apps & DTC brands supported from creative strategy to performance

⚡ Response in less than 1 hour

Looking for Meta Ads that truly convert, not just reach.

Creative Strategist and Meta Ads Expert, I help e-commerce, apps, and DTC brands turn their advertising budget into measurable growth. My approach: combine data-driven creative strategy with rigorous media management to make every euro spent perform.

I don't make visuals. I design creative systems that scale.

I can help you with:

🎯 Meta Ads Creative Strategy (angles, hooks, UGC/video/static formats)

🧪 Creative Testing Frameworks & Rapid Iteration (A/B testing, creative fatigue)

📊 Meta Ads Media Buying: Campaign Structuring, Scaling & Optimization

🔍 Creative & Strategic Audit of your Meta Accounts

📋 Performance Reporting and Actionable Recommendations

My references:

→ My Synapz: €2K to €20K monthly revenue thanks to Creative Strategy and Paid Media

→ Toutou Petcare: Creation of a marketing angle testing matrix and iteration: Ad budget x2 in 4 months

→ Felicity: Creation of a marketing angle testing matrix and iteration: Lead volume x2 in 2 months

Who am I?

🔥 Creative Strategist with an obsession for what grabs attention and generates clicks

📣 Used to working on high-volume accounts as well as brands in the launch phase

🛠️ "Extra-miles" profile: I test, I iterate, I look for the creative angle that makes the difference

📱 Available on WhatsApp and by email: response in less than 1 hour

What are the benefits?

✅ Creative Vision + Media Buying: I manage both sides for greater consistency

✅ Full-funnel Approach: from scroll-stop to click, from click to conversion

✅ Clear Deliverables: creative briefs, testing frameworks, actionable reporting

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

School Mouv
Creative Strategist / Media Buyer
EDUCATION AND E-LEARNING
May 2026 - Today (3 months)
Description :

Supported SchoolMouv, a leading online tutoring EdTech platform, with paid acquisition and social ads creative strategy.
Creative Strategy:

*Conception of the full-funnel creative strategy:marketing angles, hooks, advertising concepts tailored to audiences (parents & students)

*Production and iteration of high-performing creative briefs:UGC, static, vertical videos (Reels, Stories, feed)

*Implementation of structured creative testing:A/B tests of angles, formats, and messages to identify winning ads

*Analysis of creative insights(hook rate, CTR, completion rate) to inform iterations

*Creative briefs and collaborationwith UGC creators and designers

Meta Ads (Facebook & Instagram Ads):

*Acquisition campaign managementwith a budget of€80K/month

*Optimized account structure:ABO/CBO campaigns, horizontal and vertical

*Key KPI Optimization:CPA, ROAS, CTR, conversion rate

*Tracking and measurement:Meta Pixel, Conversions API, attribution

*Weekly reportingand data-driven recommendations

Results:

*CPA halvedin the first month
Budget increase of50% in 2 months
*Clear creative strategy roadmap(production of +100 Ads per month)
Facebook Ads Creative Strategist Creative Strategy Facebook Ads Creative Strategy
My synapz
Creative Strategist / Media Buyer
HEALTH AND WELLNESS
March 2026 - Today (5 months)
Creative Strategist & Expert Meta Ads
Segmented creative hooks by need: focus, sleep, mental energy
UGC briefs focused on the J0 → J30 transformation
Structuring the Meta Ads funnel: awareness → consideration → conversion
Creative testing of emotional vs. scientific proof angles

Results:

+92% CTR after hook redesign
-38% on CPA in 8 weeks
ROAS stabilized at 3.6x
Creative Strategy Creative Strategist Media Buying Expert Meta Ads Meta Ads
TOUTOU Petcare
Creative Strategist / Media Buyer
HEALTH AND WELLNESS
January 2026 - Today (7 months)
Paris, France
Creative Strategist & Expert Meta Ads

-Comprehensive creative audit of the Meta Ads account:identification of saturated angles and differentiation opportunities in the pet care sector
-Design of a creative testing framework(hooks, formats, audiences) to accelerate algorithmic learning
-Production of conversion-oriented UGC creative briefs:highlighting the owner/pet relationship and emotional product benefits
-Restructuring of campaign strategy(Advantage+ Shopping vs. manual campaigns) to maximize ROAS on the product catalog
-Implementation of reliable tracking via Meta Pixel and Conversions APIto ensure optimization data reliability
- Pilot of progressive scaling on winning creativeswith target CPA control

**Results:

**

+112% revenuegenerated via Meta Ads in 4 months
-47% on average CPA
Average ROAS increased to 3.8xon catalog campaigns
Profitable account after 6 weeks of creative iteration
Meta Ads E-commerce Strategy Creative Strategist Creative Strategy Expert Meta Ads

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Signup to reveal

Master in E-commerce, Data, and AI
IIM
2026
Cette formation m’a permis de renforcer des compétences clés pour l’acquisition B2B, notamment : - pilotage de stratégies growth et e-commerce orientées ROI - analyse de données marketing et optimisation des performances - maîtrise des outils digitaux et des logiques d’automatisation - approche data-driven appliquée à la génération de leads et au scaling

Tom James

Creative Strategist | Expert Meta Ads 🚀

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Creative Strategist & Expert Meta Ads

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