Description

I help brands get chosen.

Not by pleasing everyone.

That’s how you get ignored.

I’ll discover your challenger position.

It will tick some people off.

And be loved by many more.

I’ll build a brand strategy that everyone gets.

Including your mom.

And a marketing plan that does 3 things right.

Not 36 initiatives that bring about chaos.

The result is a brand that is easy to understand,

easy to choose, and hard to ignore.

What I leave behind

A languge to sell with.

A direction the team can run in.

A brand that makes the company bigger than its product.

Languages

Workplace preferences

Can work on-site

Stockholm (up to 50km)

Eriksen Creates
Brand Leadership Consultant
January 2017 - Today (9 years and 7 months)
Stockholm, Sweden
Brand strategy and creative leadership for startups and scaleups applying Marketing Minimalism.
Typical work: positioning, messaging, brand identity, go-to-market narratives, pitch decks, and content systems that make teams faster and more consistent.
Selected engagements:
Turnpike Fantom, Manchester City – positioning and launch messaging for the wearable retail concept.
Tele2 / Com Hem – merger communication support and rollout messaging.
Ericsson (via Valtech RADON) – concept and copy for MWC 2026.
Northvolt Stockholm
Director of brand
January 2019 - January 2024 (5 years)
• • Built brand and in-house agency from scratch – fueling $12B peak evaluation.
• • United customers, investors, and talent around mission with: "Make oil history".
• • Creative lead for films, campaigns, tradeshows and all digital touchpoints, turning complex tech into simple stories.
Tele2
Creative Lead
January 2018 - January 2019 (1 year)
Stockholm, Sweden
Instrumental in merging Tele2 and Comhem brands, culture, and offering into one seamless experience.