Freelancer profile translated to English.

Description

My name is Tom Elalouf, I hold a Master's degree in Social Media Strategy and Influence, with over 3 years of experience in digital content management. I assist brands in creating, distributing, and optimizing high-performing content on social media and video platforms (TikTok, YouTube, Meta, FAST TV). I also work on editorial strategy, content production, ad campaign management, performance analysis, SEO optimization, and the creation and management of WordPress sites.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ZYLO
Digital & Multichannel Content Manager
FILM AND AV
August 2022 - October 2025 (3 years and 2 months)
Levallois-Perret, France
Operational and strategic coordination of digital distribution: managing TikTok, Facebook, and YouTube accounts, creating engaging content, and monitoring audiences. Establishment of programming schedules and management of content libraries for 3 FAST TV channels and 6 YouTube channels, using YouTube Studio and Amagi.
Performance monitoring: analysis of views, click-through rates, watch time, and advertising revenue via YouTube Studio; SEO optimization of titles, descriptions, and thumbnails, and regular reporting.
Editorial publication: complete management of video content (encoding, titling, export via Premiere Pro), uploading, monetization (Google AdSense), and delivery on Amazon Prime Video, Amagi, Samsung TV Plus, and other VOD platforms.
Supervise and participate in all annual events (budget, press releases, and manage different teams).
SEO Adobe Creative Suite Social Media Digital Marketing Content Creation
JUST FOR GAME
SOCIAL MEDIA MANAGER & DATA ANALYST
VIDEO GAMES AND ANIMATION
May 2022 - July 2022 (2 months)
Saint-Ouen, France
Ensure the quality, relevance, and alignment of content with the brand guidelines. Manage advertising campaigns (Meta Ads, TikTok Ads, LinkedIn Ads, etc.). Analyze performance using KPIs: engagement rate, reach, ROI, conversions, etc. Adjust strategies based on obtained results. Monitor trends, new formats, and platform algorithm evolutions.
Social Media Content Creation SEO Data Analysis Data Analyst